Brand Awareness

Programmatic software and adtech platform leaders unite to transform digital ad ecosystem and enable new opportunities for cannabis brands and endemic publishers MediaJel, the leading digital marketing and programmatic software platform…
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Global digital payments innovator Zip announced the appointment of critically-acclaimed strategist and marketer Jinal Shah as its chief marketing officer for the U.S. market. Shah, who has been outspoken about raising the voices of…
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Most brands are focusing on influencer marketing these days — and for good reason. The industry is worth roughly $14 billion and continues to grow each year. The best digital ad campaigns focus on authentic engagement, and influencers or…
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Splash conceived the first-of-its-kind day of recognition to honor the unsung heroes of the marketing world Splash, an event marketing technology company that helps businesses and brands create and host virtual, in-person, and hybrid…
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The collaboration is expected to offer an easier pathway to online student recruitment in China for institutions in North America China digital marketing software company , Sinorbis, and US-based international student recruitment…
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Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.“ — Russell Brunson, Co-Founder of ClickFunnels Affiliate Marketing – You are not hearing about this for…
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HCL Technologies announced Jill Kouri’s addition to the executive team as Chief Marketing Officer. A top marketing executive with nearly 30 years of corporate and agency B2B services experience, Kouri will lead the company’s global…
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Tiger Pistol, the developers of the only Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, recently won the Local Marketing Leadership Award in the…
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Sheila Kloefkorn, President/CEO of KEO Marketing Inc will be honored as a Top 100 Marketing and Advertising Leader at the 2021 Global MARsum conference in Las Vegas. She will also be featured as a speaker on a panel entitled, “The…
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Media solution provider Brand Networks announces the expansion of Snapchat's API capabilities to enable a business presence on the popular social channel at a multi location retailer's store level. By leveraging existing partnerships…
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Multichannel digital marketing (MDM) is a necessity for the modern marketer. With enhanced access to information, today’s consumers are intelligent and diversified. MDM is an expression of the understanding of where your target market is…
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Altus Marketing, a Moore company, announces they have been selected by Detroit Rescue Mission Ministries (DRMM) and Union Rescue Mission in Wichita, Kansas as their agency of record. Altus Marketing will provide direct marketing solutions…
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Toga Limited’s social media mobile app, Yippi, launches “Yipps Wanted” program, an end-to-end e-commerce platform solution, aimed at assisting small medium businesses (SMBs) and enterprises (SMEs) in Malaysia to increase the number of…
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Reputation, the global leader in reputation experience management, announced that it will be among the first Customer Experience vendors to integrate Messenger’s new Messenger API support for Instagram into its platform. As a close Facebook…
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Company bolsters executive team with hire of veteran marketing leader Adam Christensen AppDirect®, the leading subscription commerce platform company, today announced the appointment of Adam Christensen as its first Chief…
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When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video…
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SailPoint Technologies Holdings, Inc. , the leader in enterprise identity security, announced the appointment of Wendy Wu as Chief Marketing Officer. Wendy's appointment will build on a period of strong demand for SailPoint’s Identity…
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Vestorly, a venture-funded, AI-driven content curation company, has developed a new marketing program driven by increased interest in content curation. Content is a marketer’s best multitasking tool. It can be repurposed to solve business…
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It was refreshing that in the same week The Guardian marked the 200th anniversary of its creation, its digital commercial team went public with the publisher’s latest commitment to a forward-thinking, innovative measurement strategy. As…
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There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as vaccine rollouts continue and life goes back to a sense of…
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