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Brand Awareness

Understanding Your Customers and Prospect During Uncertain Times

Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to be even more aware and sensitive to the expectations of their customers and prospects. Shopping for major-life purchases (MLPs)—such as a car, loan, insurance, or degree—involves a lot of research, investigation, and comparison. These are big-ticket items that can often get delayed—or even escalated—during uncertain times. Consumers, who…

Forget the “Two Minute Rule” for Video – a Good Story Will Drive Engagement

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

MarTech Primers: Inbound Sales Vs Inbound Marketing

Sales and Marketing - two departments always in conflict about demarcating their specific roles and responsibilities. Being an Inbound Marketer and a Specialist in Content Marketing, I can very well understand the root cause of this problem. Many companies do not differentiate between these two functions. Over and above that, many companies have a single team to perform both. Too much of bashing, isn’t it? Let us focus on the topic i.e. how is Inbound Sales different from Inbound Marketing and how these two functions can…

How D2C Companies Can Move Successfully into Brand-Building

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

Connecting With Customers on the Ground Is Not yet Dead

As our lives become busier and online shopping continues to disrupt the traditional retail sector, you only have to look at the decline of our high streets to know that there is a revolution going on in the way that we shop. In the last year, household names such as Boots, Debenhams and House of Fraser have all been affected by store closures and job losses. But there could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground, according to retail expert Robert Lockyer, CEO…

4 Tried-and-True Methods for Fixing the Customer Experience

Want to know the real trick to standing out from your competitors and driving in higher Sales volumes? Improve your online customer experience (CX). I know this is nothing new. A killer CX has always been (and always will be) one of the best ways to build brand awareness. This is truly the bottom line to success in any type of business – and the customer experience will only continue to become more of a major selling point for consumers. This year, it is expected that customers will care more about the experience a…

Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

Newswire’s Earned Media Advantage Guided Tour Helps Sports Nutrition Retail Company Expand Brand Awareness

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

Black Pearl Mail Brings Smart Email Management to SYNNEX Customers and Channel Partners

New Agreement Amplifies the Efficiency and Power of Email Management Black Pearl Mail, a software-as-a-service (SaaS) product that helps companies increase their brand awareness and grow revenue, announces an agreement with SYNNEX Corporation, a leading business process services company, to improve business outcomes by offering Black Pearl Mail to new and existing Office 365 and G Suite customers. “SYNNEX is dedicated to helping businesses find solutions to their challenges and to work smarter and more effectively,”…

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR…

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something in particular: convenience. As a result, many Quick Service Restaurant (QSR) brands have adapted by offering online ordering for easy in-store pickup and sending promotional deals and discounts via mobile. As these consumer patterns continue, QSR marketers will need to adapt strategies…

In-Game Ads Needn’t Be Disruptive

Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads recently introduced to NBA 2K19’s loading screen. Many game developers aren’t keen on disruptive Digital Advertising either. They work hard to create incredible gaming experiences and understandably don’t want them spoilt by intrusive, ugly, and unnatural ads. Yet advertising provides an essential revenue stream that allows developers to keep producing creative and innovative games for tomorrow’s players.…

How to Raise Your Marketing Strategy to a Whole New Level in 2019?

We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection to make a purchase. To achieve the business results you want, you will need to focus more on Marketing. However, following all these trends can be a bit confusing as you’re not…

B2B Marketers: It’s Time to Start Leveraging OOH

B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable results in the most efficient way possible. That usually entails Content Marketing, Account-Based Marketing (ABM) or even direct Mail. Out-of-home (OOH) advertising, on the other hand, has traditionally been thought of as a consumer Marketing tactic. But that is changing, especially for technology companies. Businesses like Zoom, ZoHo, Zendesk, Cisco and Salesforce—to name just a few—have all invested…

Video Marketing Strategies for Influencers and Brand Ambassadors

In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than some celebrities do. Why? With computers, phones, tablets, and the internet taking over the world, people aren’t just stuck with televisions for their entertainment. Nowadays, we have videos, blog posts, and vlogs that help entertain and educate us. This is why real gold can be found in being a good influencer and brand ambassador. However, you can’t just simply sit in front of a camera, take a video, and…

Advantages of Customer Feedback Software for Retail Industry

All businesses strive to achieve customer satisfaction, but some look for customer delight. It is necessary for such businesses to learn about customers’ feedback as it helps them to grow. As a business owner, you would want to satisfy your customers with the best experience and keep them committed to your company. But if you do not try to find out your customer’s response to using your product, you will never be able to provide them with an ideal experience. Product promotions and advertisements can be an excellent way…

TV Attribution – What’s All the Fuss About?

Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for good reason. Beyond measuring TV’s impact on Sales outcomes, attribution can also be used to gain deeper insight into the performance of specific campaign variables such as message, creative, target audience, media schedule, ad placement, format and length, among others. With pressure building for brands to get the best possible Return On Investment (ROI) from their ad spend, attribution is at the heart of mounting…

Pull up to the Bumper: How Any Business Can Access Effective Video Advertising

Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the weeklong festival of video advertising that takes place every June in Cannes, France, to see just how seriously the business of communication is taken. But, for the most part, events such as Cannes Lions showcase million and multi-million-pound campaigns that have been worked on by global teams over months and months, guided by client teams, themselves with multiple roles dedicated to advertising. Most businesses…

Event Metrics That Will Impress Your Executive Team

What metrics actually define a successful event? Is it a long list of potential new customers? Or is it the number of individuals you “checked in” at the booth? Either way, most experienced marketers know that less than five percent of all leads acquired at a trade show actually turn into customers. So, event marketers need to turn to metrics outside of “new leads” if they’re looking to impress their CMO. Executives are looking for meaningful metrics that paint a complete picture of how the event was received by not only…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…