Brand Awareness

Want to grow your target audience manifold? Use TikTok marketing and ads... TikTok has taken the marketing industry by storm as global brands like Amazon and Taco Bell are creatively advertising their products there. These advertisements…
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Venues in Melbourne will now have the opportunity to go after larger events and gain more exposure across HeadBox's website and social media platforms. In 2023, leading event tech platform HeadBox is introducing two new subscriptions for…
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PPC paid search, or pay-per-click advertising, can be a highly effective way of raising brand awareness and generating quality leads for B2B organizations. Nonetheless, it is simple for B2B marketers to commit costly mistakes when paid…
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Blockchain-based rewards integration platform, MiL.k has accelerated its global expansion in Malaysia through Southeast Asia's leading fintech player, Boost. Boost is the full spectrum fintech arm of Axiata, which its…
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Continuum announced a strategic partnership with Plato Data Intelligence. Continuum, a Web3 community thinktank, announced a strategic partnership with Plato Data Intelligence a NYC based Data Platform focused on the curation of data…
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Reputation is arguably the single most important success metric of every business. It doesn’t matter if your business is big or small, if you’re a B2B company or B2C, if you’re selling services or products or where you’re based. At some…
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Influencers have played an evolving role in brands’ marketing strategies, facilitating discovery, growing brand awareness, creating content and becoming advocates. Now, the emergence of social commerce is setting the scene for a new dawn of…
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Front Signs is summing up the most popular signage trends of 2022, listing the top branding solutions for among different businesses. Looking back at 2022, Front Signs noticed that branded exterior displays topped the list of signage…
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December is a month of festivals and celebrations. We are approaching the end of the year and the central theme of the month is Christmas, a festival celebrated by more than 160 countries across the globe, it is an amazing opportunity for…
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Liz Carter, CMO at Reputation chats about the key elements that are fruitful to any modern-day marketing strategy in this quick catch up: __________ Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at…
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Last week's Google Ad manager outage only begins to reiterate a modern-day marketing fundamental for B2B marketers: having too much dependency on one channel or marketing/ad plan will never be enough in a multi-channel ecosystem. Catch more…
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The New Valpak Changes the Way Business and Brands Reach and Engage Consumers Across Neighborhoods and the Nation Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today outlined key aspects…
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Expansion in Europe and Asia, plus demand for strategic integrations and new product innovation are behind growth as leaders in the Partnership Economy impact.com, the world’s leading partnership management platform, announced today the…
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Yet, while 90% of survey respondents indicate optimism for 2023, only 10% of marketers have the resources they need to be successful next year Account-based marketing platform RollWorks, a division of NextRoll, today announced new research…
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New integration empowers ShipStation merchants to build deeper relationships with customers ShipStation, the world’s leading cloud-based ecommerce shipping solution, today announced a partnership with Constant Contact, the…
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Oggvo, a fast-growing SaaS platform that simplifies the customer experience with easy-to-use tools that enable small-to-medium-sized businesses to grow their online reputation and increase visibility, announced today that Maureen Ezekwugo…
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This holiday season, with the pandemic increasingly in the rearview mirror for many, marketers have a whole new set of nuanced challenges to navigate. Around the world, people are bracing for a recession, managing rising inflation and…
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Blockchain is undoubtedly one of the hottest technologies of the last decade and is making rapid strides to emerge as the technology to look forward to in the coming years. The common mistake that most individuals make is confusing…
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What is a marketer’s foremost challenge? Sometimes; its generating strong and qualified leads. Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to…
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A recent Billboard and the Outdoor Advertising market report by Absolute provides insightful details on the state of its global development, as well as possibilities and difficulties that may arise in the near future, based on data that has…
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