B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable …
Video Marketing Strategies for Influencers and Brand Ambassadors
In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than …
Advantages of Customer Feedback Software for Retail Industry
All businesses strive to achieve customer satisfaction, but some look for customer delight. It is necessary for such businesses to …
TV Attribution – What’s All the Fuss About?
Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for …
Pull up to the Bumper: How Any Business Can Access Effective Video Advertising
Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the …
Event Metrics That Will Impress Your Executive Team
What metrics actually define a successful event? Is it a long list of potential new customers? Or is it the …
Marketing Technology Primer: Why Invest in Influencer Marketing?
The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping …
4 Ways a Marketing Automation Solution Can Enable Business Growth
If you’re looking for ways to situate your business at the forefront of today’s market (and let’s be honest, who …
How to Make Video a Better Part of Your Content Strategy
By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for …
Ten Ways to Transform Your Employees into Social Ambassadors
Understanding Employee Advocacy to Tap into Brand Awareness and Social Engagement In a report published by the Content Marketing Institute, …
Leveraging the Power of Social Media to Garner More Customer Reviews
The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit …
Three Things Marketers Should Know About Cybersecurity
As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing …
Predictive Analytics: Unlocking the Value in Understanding the Customer
The Internet of Things (IoT), Virtual, Augmented, and Mixed Reality (VAMR), Artificial Intelligence (AI) and Machine Learning (ML) – in …