New Agreement Amplifies the Efficiency and Power of Email Management Black Pearl Mail, a software-as-a-service (SaaS) product that helps companies …
Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR Wars
Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects …
In-Game Ads Needn’t Be Disruptive
Gamers don’t like it when advertising gets in the way of play, as illustrated by the furore around the unskippable ads …
How to Raise Your Marketing Strategy to a Whole New Level in 2019?
We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that …
B2B Marketers: It’s Time to Start Leveraging OOH
B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable …
Video Marketing Strategies for Influencers and Brand Ambassadors
In today’s social media crazed era, influencers and brand ambassadors have the same level — if not, more reach than …
Advantages of Customer Feedback Software for Retail Industry
All businesses strive to achieve customer satisfaction, but some look for customer delight. It is necessary for such businesses to …
TV Attribution – What’s All the Fuss About?
Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for …
Pull up to the Bumper: How Any Business Can Access Effective Video Advertising
Creating impactful ads that drive Sales is a lifetime pursuit for many creatives. You just need to look at the …
Event Metrics That Will Impress Your Executive Team
What metrics actually define a successful event? Is it a long list of potential new customers? Or is it the …
Marketing Technology Primer: Why Invest in Influencer Marketing?
The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping …
4 Ways a Marketing Automation Solution Can Enable Business Growth
If you’re looking for ways to situate your business at the forefront of today’s market (and let’s be honest, who …
How to Make Video a Better Part of Your Content Strategy
By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for …
Ten Ways to Transform Your Employees into Social Ambassadors
Understanding Employee Advocacy to Tap into Brand Awareness and Social Engagement In a report published by the Content Marketing Institute, …
Leveraging the Power of Social Media to Garner More Customer Reviews
The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit …
Three Things Marketers Should Know About Cybersecurity
As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing …
Predictive Analytics: Unlocking the Value in Understanding the Customer
The Internet of Things (IoT), Virtual, Augmented, and Mixed Reality (VAMR), Artificial Intelligence (AI) and Machine Learning (ML) – in …