Brand Awareness

Enterprise software veteran joins executive leadership to help accelerate next phase of growth through a focus on transformational employee experience isolved, a Fall 2020 G2 Leader in Workforce Management, has named James Norwood as its chief marketing and strategy officer. Norwood, a veteran with more than 30 years of enterprise software experience joins isolved fresh on the heels of its recent rebrand and launch of isolved People Cloud, an intelligently connected human capital management (HCM) platform designed to manage…

Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Andrew Olsen, CFRE as president of ResourceOne Fundraising Group. Olsen joins the company as current president Bryan Lank transitions to a new position as chief business development officer at Moore. Bringing more than 20 years of fundraising experience to the role, Olsen is known for his energetic style as a driving force behind growing brand awareness and increasing market share for his clients. He has helped more than 500…

SEO content marketing full service includes video and written content that is distributed to millions of media channels for e-commerce and local businesses wanting to improve online exposure and brand awareness Press release distribution service and content marketing firm, prREACH, is pleased to announce the launch of its newest offering, a full service content marketing system for eCommerce and local businesses. Consisting of both video and written content, the company's new Brand Builder Program is designed to help…

Jason Vargas and Scott Moller have joined Chicago-based strategic communications company, AKA. As CMO, Vargas will continue to expand the company’s capabilities to solve marketing communications challenges for clients with brand awareness and brand experience campaigns. Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients. “This is both a challenging and exciting time for our clients as they navigate contemporary communications challenges for their brands, their…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

The coronavirus pandemic has significantly impacted how businesses advertise to customers and how brands communicate USPs and core messaging above the line. The global plan to combat the spread of the virus is largely to enforce nationwide lockdowns and encourage people to stay at home. This forces users to adapt, and as they do, are potentially forming new long-term consumer habits. Understanding these changes, as a brand is fundamental in surviving such trying times. You know your business better than anyone, and…

 IDG UK, a part of the world's #1 tech media company, and Concured, the multi-award-winning AI-powered content intelligence platform, have today announced the launch of IDG Content Studio – a new and unique AI-powered Content-as-a-Service (CaaS) product for marketing professionals in the Technology industry. IDG Content Studio will see IDG's market-leading editorial and creative talents leverage Concured's content intelligence platform to provide best-in-class content marketing for IDG's B2B and B2C technology clients.…

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…

Online Merchants attracting new customers and reducing their customer acquisition costs using PowerBuy PowerBuy is putting theory to practice and is proud to announce the launch of the PowerBuy app on Shopify. PowerBuy’s Shopify app provides a premium selling and purchasing experience to both the Shopify merchant and to their shoppers by helping achieve direct conversions as a result of social and viral sharing stemming from a single consumer. From the placement of the “PowerBuy” on the product detail page to all of the…

Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to be even more aware and sensitive to the expectations of their customers and prospects. Shopping for major-life purchases (MLPs)—such as a car, loan, insurance, or degree—involves a lot of research, investigation, and comparison. These are big-ticket items that can often get delayed—or even escalated—during uncertain times. Consumers, who…

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

Sales and Marketing - two departments always in conflict about demarcating their specific roles and responsibilities. Being an Inbound Marketer and a Specialist in Content Marketing, I can very well understand the root cause of this problem. Many companies do not differentiate between these two functions. Over and above that, many companies have a single team to perform both. Too much of bashing, isn’t it? Let us focus on the topic i.e. how is Inbound Sales different from Inbound Marketing and how these two functions can…

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

As our lives become busier and online shopping continues to disrupt the traditional retail sector, you only have to look at the decline of our high streets to know that there is a revolution going on in the way that we shop. In the last year, household names such as Boots, Debenhams and House of Fraser have all been affected by store closures and job losses. But there could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground, according to retail expert Robert Lockyer, CEO…

Want to know the real trick to standing out from your competitors and driving in higher Sales volumes? Improve your online customer experience (CX). I know this is nothing new. A killer CX has always been (and always will be) one of the best ways to build brand awareness. This is truly the bottom line to success in any type of business – and the customer experience will only continue to become more of a major selling point for consumers. This year, it is expected that customers will care more about the experience a…

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level. And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.45 billion-plus worldwide active users. An estimated 79 percent of the US population is on Facebook—74 percent of those log in every day, and two out of…

Sports Nutrition Retail Company Extends Its Reach by Cutting Time to Market and Increasing Brand Awareness While on the Earned Media Advantage Guided Tour In an effort to expand its brand awareness and showcase the company as a leader in the industry, a sports nutrition retail company that has signed with Newswire's Earned Media Advantage Guided Tour has achieved one of its goals. Leading industry publications are taking note of the sports nutrition retail company, sharing the values of the brand or referring to them in…

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

New Agreement Amplifies the Efficiency and Power of Email Management Black Pearl Mail, a software-as-a-service (SaaS) product that helps companies increase their brand awareness and grow revenue, announces an agreement with SYNNEX Corporation, a leading business process services company, to improve business outcomes by offering Black Pearl Mail to new and existing Office 365 and G Suite customers. “SYNNEX is dedicated to helping businesses find solutions to their challenges and to work smarter and more effectively,”…

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something in particular: convenience. As a result, many Quick Service Restaurant (QSR) brands have adapted by offering online ordering for easy in-store pickup and sending promotional deals and discounts via mobile. As these consumer patterns continue, QSR marketers will need to adapt strategies…