Browsing Tag

brand experience

Sparks Promotes Kristy Elisano to Chief Marketing Officer

Sparks, a leading live + digital brand experience agency, is thrilled to announce the promotion of Kristy Elisano to Chief Marketing Officer. Previously holding the title Senior Vice President of Marketing and Business Development, Elisano continues to have an immeasurable impact on the company. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership "Kristy amazes me daily," says Scott Tarte, CEO, Sparks. "No matter what we throw at her, she never flinches. She…

Sparks Announces Acquisition of Group Delphi’s Trade Show and Events Business

Sparks, a global brand experience agency, announced the acquisition of Group Delphi's trade show and event business. As part of the transaction, Sparks acquires Group Delphi's trade show and event services, assets, and facilities in Fort Wayne, Indiana and Paris, France, and welcomes the staff associated with these various functions and locations. By combining the trade show and events business of Group Delphi with Sparks, the company expands its full-service experiential offering and manufacturing footprint—strengthening…

UJET Announces Strategic Global Partnership With Telarus

UJET Inc., the world’s first and only CCaaS 3.0 cloud contact center provider, announced a strategic partnership with Telarus, the largest privately-held technology services distributor in the United States. Under the terms of the partnership, Telarus will now be able to leverage UJET’s cloud contact center solutions to further assist innovative global enterprises in unifying their brand experiences and transforming customer journeys to meet the needs of the modern consumer. Marketing Technology News: Integral Ad Science…

Audi of America Announces Tara Rush as Chief Marketing Officer

Rush will be the first woman to lead marketing at Audi of America Previously, Rush held the position of SVP, Chief Communications Officer Rush brings 20 years of consumer brand experience Audi of America announced Tara Rush as SVP and Chief Marketing Officer, effective December 1st. In this role, Rush will oversee brand strategy and be responsible for all U.S. marketing efforts including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. Most recently, Rush served as Chief…

The Student Hotel Delivers First Phase of Digital Transformation Programme

The Student Hotel has completed the first phase of its digital transformation programme, designed and implemented by digital experience agency, Rufus Leonard. The result is a new website that delivers a differentiated brand experience for a complex mix of hospitality products and an enriched booking journey for student guests.  Built on Episerver and React, the new site is intuitive to navigate, built on mobile-first principles, supports accessibility in all its forms, and performs efficiently and reliably.  It uses a…

Qualtrics Expands to More Than 300 Partners and 100 Technology Integrations within the Qualtrics Partner Network to Empower Organizations…

The Qualtrics Developer Platform, a core element of the Qualtrics Partner Network, extends customers' existing technical capabilities and systems by integrating to the Qualtrics XM Platform in order to support the four core experiences of business Qualtrics, the leader in customer experience and creator of the experience management category, announced that the Qualtrics Partner Network has expanded to more than 300 partners over the past 12 months. In addition, the Qualtrics Developer Platform, part of the Qualtrics Partner…

Uberall and Nextdoor Join Forces to Promote Businesses and Services ‘Near Me’

Partnership enables businesses to build trusted connections, strengthen local reputation and more deeply engage with their communities Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, announced a partnership with Nextdoor, the neighborhood app for trusted connections, to boost local business visibility and engagement with consumers. This will enable businesses linked to the Uberall and Nextdoor platforms to increase their points of contact with nearby customers and enhance their local…

InMoment Appoints Tony Weisman, Former CMO of Dunkin’ Brands, to Board of Directors

Highly successful brand expert advocates ‘memorable experiences at every touchpoint’ as the critical focus for every business leader InMoment™, the leading provider of Experience Intelligence (XI)™, today announced the addition of Tony Weisman to its board of directors. Tony is a leading expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints. Tony has decades of driving forward-thinking digital, brand and customer marketing for the world’s top…

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of customer experience (CX) that were integral to a brand experience before the pandemic are no longer valid and need to be revisited. To help brands transform their customer experiences to…

Experiential Marketing Heavyweights Join Chicago-Based AKA

Jason Vargas and Scott Moller have joined Chicago-based strategic communications company, AKA. As CMO, Vargas will continue to expand the company’s capabilities to solve marketing communications challenges for clients with brand awareness and brand experience campaigns. Moller will act as Principal, providing senior-level counsel for the company’s roster of blue-chip clients. “This is both a challenging and exciting time for our clients as they navigate contemporary communications challenges for their brands, their…

Aprimo Announces Enhancements to Its Agile Marketing Solution

New Agile features are critical to accelerating marketing and delivering exceptional customer brand experiences Aprimo, an industry-leading provider of digital asset management and work management software, announced new and updated features to its Agile Marketing solution. These new Agile features will further enable marketers to: Regularly deliver content on time Identify and resolve bottlenecks faster Change gears faster in response to the market or competition Produce higher quality work aligned to…

TechBytes with Matt Keating, Sales Director UK at VDX.tv

Hi Matt, please tell us about your journey within the Adtech industry and how you started at VDX.tv (formerly known as Exponential) My first ‘industry’ job was in the classified team at the London Evening Standard, selling print ads with a rudimentary upsell to online. Even then (c.2004) print was clearly in trouble, so it seemed perfectly natural for me to go into digital, working for online publishers and casual games developers before focusing specifically on mobile, when I headed up the UK office for a global mobile…

Phunware Adds Global Multinational Customer for Mobile Corporate Campus Solution

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced today that it has added a global multinational customer for its mobile corporate campus solution. @phunware (NASDAQ: PHUN) announces a new global multinational customer for its mobile corporate campus solution. Phunware’s Multiscreen-as-a-Service (MaaS) platform helps employers manage their campus services with an employee and visitor-friendly, native, mobile-first…

Burton Snowboards Selects NewStore as Omnichannel Partner for Digital Transformation

World's Leading Snowboarding Company Will Run Retail Operations on Iphone Innovative Omnichannel Platform Manages Inventory, Endless Aisle, Fulfillment and Mobile Checkout NewStore, the first to provide Omnichannel-as-a-Service, announced Burton Snowboards (Burton) will implement the NewStore Omnichannel Platform in all of its stores globally.  NewStore will leverage its partnership with Salesforce to connect into Salesforce Commerce Cloud, giving Burton a single unified platform to manage ecommerce, customers,…

How to Deliver the Experiences the CMO Craves Through the Robust Systems the CIO Needs

In today’s world, connected, consistent and differentiated experiences are born from closely aligned Marketing functions and technology teams. The collaborative relationship between a CMO and a CIO is crucial and has increasingly become a hot topic. Forrester recently stated that a CMO’s collaboration with a CIO is one of the four essential steps for a CMO planning their marketing evolution. While, according to ‘2019 State of the CIO’ research, 55% of CIOs are spending more time learning about customer needs as a way to…

Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity

The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination of an increasingly sophisticated consumer pool, massive upsurge in social media consumption and the rise in ad blockers that has made traditional advertising progressively difficult – so difficult that the spend on Influencer Marketing is set to exceed $10 Billion by the end of 2020. Step forward ‘influencer campaigns’, which have risen to prominence to meet the need for a more authentic,…

Ceros Expands Leadership Team With New Chief People Officer Jennifer Schwalb

Schwalb Brings Ceros Two Decades of Experience Building an Engaging Employee Experience for Creative Companies Experiential content creation platform Ceros announced the hire of Jennifer Schwalb as Chief People Officer. Jennifer brings more than twenty years of experience leading and developing the human resources function at companies with creativity at their core, with deep expertise in tapping the full potential of employees across their entire experience, from recruiting and talent management to wellness, coaching and…

eShopWorld Announces Key Executive Appointments as Part of Ongoing Growth Strategy

New CIO and CFO Bring Decades of Leadership Experience in High-Growth, Tech-Led Environments eShopWorld, one of the world’s leading cross-border commerce companies, announced two senior management team appointments as part of its continuing strategy to grow revenue and services: Conor O’Kane joined the company as Chief Information Officer (CIO) and David Manifold joined as Chief Financial Officer (CFO). Both executives will report to CEO Tommy Kelly. eShopWorld simplifies every aspect of the international e-commerce…

Using AI and Personalization to Provide a Complete Brand Experience

These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in mind, it should be clearer than ever to businesses that Customer Personalization needs to be a top priority. But how can companies accomplish this mass personalization without a huge budget? In this respect, implementing Artificial Intelligence (AI) has the potential to spearhead personalization and ensure the delivery of an effective brand…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…