In today’s world, connected, consistent and differentiated experiences are born from closely aligned Marketing functions and technology teams. The collaborative …
Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity
The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination …
Ceros Expands Leadership Team With New Chief People Officer Jennifer Schwalb
Schwalb Brings Ceros Two Decades of Experience Building an Engaging Employee Experience for Creative Companies Experiential content creation platform Ceros …
eShopWorld Announces Key Executive Appointments as Part of Ongoing Growth Strategy
New CIO and CFO Bring Decades of Leadership Experience in High-Growth, Tech-Led Environments eShopWorld, one of the world’s leading cross-border …
Using AI and Personalization to Provide a Complete Brand Experience
These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an …
How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship …
Hall & Partners Announces Partnership with Qualtrics to Help Organizations Transform their Brand Experience
The Collaboration Brings Hall & Partners’ Industry-Leading Strategic Brand Consulting Services Together with Qualtrics BrandXM to Redefine Brand Experience Management …
MarTech Interview with Ed Breault, Head of Marketing, Aprimo
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
The Importance of Marketing and Sales Alignment
Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when …