Browsing Tag

Brand Impersonation

Stepping up Domain Security in the Battle for Online Brand Protection

While locks, security, and CCTV can help deter attacks on physical premises – attacks on a brand’s online domain can be harder to guard against. A new global report commissioned by MarkMonitor shows nearly one-quarter of the world’s domains (23%) experienced a cyber attack in the last 12 months. Brand Infringement is also a growing challenge, with almost half (46%) of 700 IT, Legal and Marketing decision-makers from international organizations reporting a rise. In recent years, the creative and commercial evolution in…