Brand Protection

Systech, the leader in digital brand protection, today announced it is providing a complimentary online weekly series of conversational webinars. These sessions span global supply chain issues including brand protection, with a focus on how to stay one step ahead of increasingly sophisticated counterfeiters and gray market criminals. The Brand Protection Innovation Series begins Wednesday, April 15, 2020. “As we navigate this new reality of social distancing both personally and professionally, it behooves us to discover new…

Pointer Brand Protection is excited to announce its new partnership with MarketAmerica | SHOP.COM is a global product brokerage and internet marketing company that specializes in one-to-one marketing. Through the company’s shopping website, SHOP.COM, consumers have access to over 60 million products, including Market America exclusive brands and thousands of top retail brands. Additionally, the company’s independent distributors, called UnFranchise® Owners, are provided a SHOP.COM website, unique to them, along with products…

While locks, security, and CCTV can help deter attacks on physical premises – attacks on a brand’s online domain can be harder to guard against. A new global report commissioned by MarkMonitor shows nearly one-quarter of the world’s domains (23%) experienced a cyber attack in the last 12 months. Brand Infringement is also a growing challenge, with almost half (46%) of 700 IT, Legal and Marketing decision-makers from international organizations reporting a rise. In recent years, the creative and commercial evolution in…

The internet’s continued growth as a distribution platform is creating a new set of challenges around the infringement of intellectual property. From brands who market physical products to individual creatives who rely on their artistic talent, the cannibalizing tendency of the net to share, reshare and adapt means that genuine origins, proper attribution and the authenticity of merchandise can become obscured. In a world where it has become increasingly difficult to say with certainty who created what, some brands are…

Brands Taking Siloed Approach to Domain Security and Management Almost one-quarter of brands have had their domain targeted by cyber criminals. This is according to the latest global research report released by MarkMonitor, a world leader in enterprize brand protection. The report also highlighted that 62% of brands reported that cybercrime impacted their business in the last year. Almost half of the sample believes brand infringement has increased over the last year, while 46% said that cyber threats influenced the…

One-Third of Brands Surveyed Reported a Loss of More Than 10% New research from MarkMonitor, the world leader in enterprise brand protection, has revealed that almost half (47%) of brands lose sales revenue to counterfeit or pirated goods, with one in three reporting a loss of more than 10%. The research also found that 58% of respondents agree that keeping a brand safe will become increasingly difficult over the next five years, with challenges coming from the areas of artificial intelligence, the dark web, and augmented…