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Brand Reputation

DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions

Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will also lead all strategy and implementation…

Icon Source Democratizing Sports Marketing Industry

Company Empowers Brands of all Sizes to Access, Engage and Acquire Athletes For Endorsements, Appearances, Speaking Events and Social Media Icon Source, a digital marketplace that connects aspiring brands and professional athletes, launches its secure on-demand marketplace, giving brands direct access to the world’s most elite athletes and emerging stars. With more than 500 athletes on the platform, Icon Source brings the high-net worth and formerly exclusive sports endorsement market beyond Fortune 1000 by providing…

60% of Marketers Say Their Agency Makes Six Campaign Mistakes per Week

One-third of agencies have absorbed $5,000 - $10,000 for a single campaign mistake, according to a new survey from Morphio  Morphio, the world’s first advanced marketing security software, today released findings from its survey of more than 300 digital agency decision makers in the US and Canada. The survey uncovered the hidden costs that digital marketing agencies face and the related risk to reputation, revenue and profitability. Ninety-nine percent of agency decision makers admitted to witnessing mistakes at their…

Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

Don’t Let Your Data-Driven Marketing Strategy Replace a Human Understanding of Your Customers

With customers continuing to seek personalized experiences, the vast majority of marketers have adopted data-driven Marketing practices, using insights derived from customer data to help organizations better understand their customers and ultimately deliver a more tailored experience. Yet, too often do marketers instead rely on data as a short-cut, for example by using it to glean insights from A/B testing tools that ‘optimize’ content by generating thousands of variants of a particular asset before pitting them against…

Yext and Trustpilot Streamline Review Management with New Integration

Businesses Can Now Manage Trustpilot Reviews of Specific Locations Directly in the Yext Platform. Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Trustpilot, a leading independent platform for companies to build trust with consumers, that enables Yext customers with Trustpilot accounts to manage location-based reviews directly in the Yext platform. Businesses can now log in to the Yext platform to monitor and respond to their Trustpilot reviews in real time, in the…

Digital Marketing Leader REQ Acquires Performance Marketing Agency IMI

REQ, a leader in digital marketing and brand reputation, announced it has acquired and merged with Internet Marketing Inc., one of the fastest growing performance marketing companies in the country with offices in San Diego and Las Vegas. REQ will integrate its expertise and proprietary technology in SEO, search marketing, digital advocacy, and brand management with IMI’s enterprise performance advertising, earned media and social media capabilities. The combination will result in annual revenue of $50 million with 120…

TechBytes with Mark Langsfeld, VP, Analytics Innovation, Anexinet

Mark Langsfeld VP, Analytics Innovation, Anexinet  Data and analytics teams can no longer survive in silos. They work in tandem to offer an accurate understanding of your marketing and sales campaign's performance. Accurate and relevant insights based on data analytics provide essential wisdom about where your business is heading. To better understand the greatest barriers for traditional marketers in adopting analytics insights platforms, we spoke to Anexinet's VP of Analytics Innovation, Mark Langsfeld. Tell us…

TechBytes with Brennan Wilkie, SVP, Customer Experience Strategy, InMoment

Brennan Wilkie SVP, Customer Experience Strategy, InMoment A CX Blueprint could be a fascinating aspect of building a modern marketing campaign for millennial customers. However, the fading boundaries of CX and User-Experience (UX) make it hard for traditional SMEs to focus their resources on new-age expectations. To understand how CX exponents leverage data and if data privacy could be the biggest challenge in CX Intelligence, we spoke to Brennan Wilkie, SVP, Customer Experience Strategy, InMoment.Tell us about your…