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Questionmark Rebrands to Focus on Helping Customers Make Informed Decisions

Questionmark, the leading provider of enterprise-grade assessment software, has rebranded to better reflect how it helps customers to unlock their potential by making informed decisions. Questionmark, the leading provider of enterprise-grade assessment software, has rebranded to better reflect how it helps customers to unlock their potential by making informed decisions Too often critical business decisions are ill-informed, based on bad information. For instance, three quarters (75%) of candidates for jobs lie on their CV…

Why PR Distribution and Monitoring Solutions Fail to Earn Media Coverage for the Clients

As public relations and communications staffers, we all go through a similar process. We have an upcoming announcement or news items that our business or organization needs to get some attention for. So, we pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels. We take that information and begin to craft the press release for approval. Everyone…

4 Essential Elements For A Great Story

Marketers today need to tell their story across many platforms and find a way to break through the noise. If your Marketing message confuses someone, they tune out. If your Marketing message is boring, they ignore it. If your Marketing message is delivered in a way that is clumsy, people will avoid it. Imagine there was a way for marketers to make their message, clear, concise and compelling every time. Well, you don’t have to imagine it because if you use these four essential elements in your Marketing stories, you will…

It’s Nothing Personal, It’s Just Rejection: Why You Should Never Be Afraid to Hear the Word “No”

Do you take rejection personally? Do you start the negative self-talk immediately after getting rejected? Do you find yourself triggered by rejection and start piling on past rejections in your mind? If you do, you are not alone! Research shows that 90% of our self-talk is negative. Nothing triggers negative self-talk like being rejected. In the book The Four Agreements, one of the agreements is “Do Not Take ANYTHING Personally.” When Ellen DeGeneres’ sitcom was canceled after she came out, she talked about how this book…

Prediction Series 2019: Increased Focus on Data Expected

In today’s digital world, the volume of data an organization generates creates its own challenges when they try to derive value from it. Typically, data sources are stored in silos or in disparate systems (our recent survey suggests that as little as 8% of business claim that their voice data is easily accessible for fuelling AI engines and analytics) and reading through or listening to large quantities of unstructured data is time-consuming and next to impossible for any organization. The way users interact with CRM,…

Brand-Building in a Highly Competitive Industry

Picture this: You’re buying a television. How many brand names immediately come to mind? Most people can only mention  the top two or three brands in the television market. It’s the same with soft drinks, cars, chocolates—and even people. This is testimony to the fact that irrespective of market competition—and how many products a customer uses—there’s only space for a few brands in a customer’s mind when it comes to spontaneous brand recall. This idea holds across diverse products and consumer groups. Marketing…

New Report Finds Why Brand Integrity Is Delicate

Jack Morton Experience Brand Index: Half Of All Consumers Skeptical About Brand Integrity, Brand Promises And Demand Proof; Index Shows Brand Proof Matters: Experience Brands Boast a 200 Percent Higher NPS Jack Morton, the global award-winning brand experience agency, launched its first global Experience Brand Index.  Experience Brand Index is a survey of 6,000 consumers across the United States, United Kingdom, and China. The research, which covered 100 brands and 10 industries, asked consumers to rate varying brand…

Ten Content Marketing Ideas to Grow Your E-Commerce Brand

Mastering the Art of Content Strategy Is Naturally Going to Play an Integral Role for Marketers in 2018. MarTech Series Discusses Ten Content Marketing Ideas to Grow Your E-Commerce Brand Today, the customer’s voice is believed to be the strongest in an online marketing world. Mastering the art of content strategy is naturally going to play an integral role for marketers in 2018. As the world of E-commerce is constantly mushrooming, entrepreneurs/retailers are aiming to reach new heights of content creation. The…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

Join The Brand in 2018

How Do You Market To A Marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has never been more dynamic. There’s always a new insight, a new wrinkle that comes up overnight. There’s no annual update in Vegas for continuing education in advertising. It’s every day. We’re ready for it – and we’re constantly building the team and the talent who want to push each other…

Is Whitelisting a Win-Win for Brands and Influencers?

Social media is a primary gateway between a brand and its audience.  Many times the point of contact between a brand and its consumers is created by third parties -- publishers, paid media and increasingly influencers. Consider that 96% of people that discuss a brand online do not follow that brand’s owned social media profiles, according to a study from Brandwatch. Meanwhile, nearly 40% of Twitter users report making a purchase as a direct result of a tweet by an influencer on the site. The disconnect is clear. Owned…