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Brandon Logsdon

Optimizing Loyalty Communications: Finding a Partner with Technology and Convenience Retail Expertise

A loyalty program is a powerful tool in today’s highly competitive convenience retail market, and that’s why an overwhelming majority of C-stores in the United States offer a program. According to PDI’s 2019 C-Store Shopper Report, 73 percent of C-stores in this country have a loyalty program in place, with the majority (97 percent) saying their programs have been in place for over a year. Well and good, except many c-store operators struggle to turn their programs into a powerful tool for generating sales and foot traffic.…

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always looking for ways to proactively address the needs of the convenience and fuel retail and supplier industry. Training and nurturing the next generation of industry leaders and visionaries is part of that need. When the opportunity came up to partner with the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, NACS turned…

20 Million Strong – Fuel Rewards Program Doubles Membership in Just Two Years

The program has saved its members $1.7 Billion in fuel costs over seven years, reinforcing the power of the program The Fuel Rewards program, one of the country’s top-ranked loyalty programs that connects leading national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at a variety of issuing partners such as rideshares, travel, restaurants and Shell, and redeeming those discounts at participating Shell stations nationwide, is celebrating two major milestones this month. The…