Browsing Tag

browsing experience

Selling in the World of Infinite Scroll During the Pandemic

Consumers are inundated with endless streams of fresh images and autoplay content. By the time this day is over, roughly 95 million new photos will be uploaded to Instagram. There will be about three million new snaps taken by Snapchat users, and 432,000 more hours of video will be uploaded onto YouTube. So, eCommerce stores need to find new ways to keep shoppers engaged. In an era when customers are used to scrolling through endless pages of content, this requires strategic product visual optimization. To do this,…

Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…