Business

Many times prospective new clients have narrowed their choices to three finalists and invite all three firms in for a one-hour presentation to pitch why they’re the best choice. Sometimes they see all three firms in one day, and sometimes they spread the presentations out over a few days. This happens in many industries — three executive search firms might be selected to show why a company should pick them to find their next CEO or three technology companies might be selected to convince a prospective client to use their…

Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 a.m., you have already used three or more mobile apps to enhance your morning routine. Apps are integrated seamlessly into most people’s day — from the moment we wake up to the moment our head hits the pillow at night — we see timelines, newsfeeds and emails full of content, nearly all of which comes by way of mobile applications. The app…

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Nexmo to Provide Support for the Largest Chat Application in the World with a Simple API for Easy Implementation within  the Unified Cloud Communications Platform Leading business cloud communications company, Vonage has announced that Nexmo, The Vonage API Platform, is now a provider for the new WhatsApp Business solution. In limited availability, WhatsApp, the largest chat application in the world, is now opening its doors to businesses, allowing them to communicate with their customers on a more engaging platform.…

Amazon Has Become the No.1 Source of Product Searches Online, Outdoing Google and Several Others for Years Now Amazon’s advertisement business still has a lot of scope for growth. Last year, the retail giant accounted for nearly half of all product searches, according to the details based on a survey. Alphabet, on the other hand, accounted for 36% of the market. According to a report by Merkle for Q2, 2018- Google’s product listed ads accounted for 59% of the company’s ad clicks in Q2. Despite the figures, Amazon’s…

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for interacting with brands. Millennials, that all-powerful consumer segment, are especially willing to interact with bots first. Sixty-seven percent of them are even willing to purchase from chatbots. While customers are increasingly comfortable talking to machines, many brands still aren’t sure how…