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Buyer-seller relationships

ECRM Taps Global B2B Marketing Veteran to Lead European Division

ECRM, the global leader in driving long-term, critical business relationships for retail, foodservice, and pharmacy/medical markets, announced it has hired global B2B marketing veteran John van der Valk as CEO of its European business. In his role, Van der Valk will lead ECRM Europe’s expansion, and will further develop the portfolio of products that streamlines the interactions between buyers and sellers. He reports to ECRM CEO Greg Farrar. Marketing Technology News: Mintegral SDK Going Open-Source For Increased…