California Consumer Privacy Act

Data privacy has become a top priority for consumers and brands alike in recent years. And for good reason - with the introduction of regulations like Europe’s GDPR and the California Consumer Privacy Act, ensuring customer data is…
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In the ever evolving landscape of marketing there is a need for more personalized, respectful and efficient strategies to reach potential customers. Consent based marketing is a practice that places importance on obtaining an explicit…
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Ensure 100% Compliant and Marketable B2B Leads Integrate, the leader in‥B2B Precision Demand Marketing (PDM), today announced the launch of Data Guardian, an enhanced data protection offering that ensures marketing leads are high-quality…
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Web3 is no longer just a buzzword. Despite setbacks caused by the NFT craze of 2022 and the resulting pump-and-dump scheming of degen traders, Web3 technology is revolutionizing the way brands and audiences interact through personalized…
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Passed in November 2020, CPRA (California Privacy Rights Act) is a new data privacy regulation in California. The act will officially go into effect from January 2023, and here is what brands and marketers should know about it. CPRA was…
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The ad ops process is a driving force behind revenue streams of the media and entertainment industry, and with quickening AI adoption, it has an even bigger opportunity to be improved. Ad ops is a highly manual process prone to human error…
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New feature allows organizations to automatically redact sensitive information from ChatGPT and Google Bard prompts Sentra, the cloud data security leader, today announced Sentra ChatDLP Anonymizer, a new feature that redacts Personal…
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New connector combines behavioral data, real-time events, and AI to drive optimal customer interactions across all channels Pegasystems Inc, the low-code platform provider empowering the world's leading enterprises to Build for Change®,…
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Denuvo Unbotify delivers the next level of hardware cheat and fraud detection through behavioral biometrics analysis, leaving bots with no place to hide. Irdeto, the world leader in digital platform cybersecurity, today announces it is…
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Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced that with immediate effect it is officially extending the same privacy rights provided to…
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Nativex, a leading mobile advertising platform, has announced that it has been granted the California Consumer Privacy Act (CCPA) validation from TrustArc Inc.'s independent subsidiary TRUSTe LLC ("TRUSTe"). TRUSTe reviewed Nativex's…
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Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global…
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In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature…
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Thanks to the internet, we can now shop for clothes, buy and sell stock, share videos of our pets doing tricks, and plan a vacation from the comfort of our own couch. While the digital revolution has made things more convenient for…
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BIGtoken Provides New Path to Ad Targeting With Opt-In Data  SRAX, Inc., a digital marketing and consumer data management technology company, offers a California Consumer Privacy Act (CCPA) compliant data set. CCPA became effective on…
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Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized…
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Brands that take consumer privacy seriously have more satisfied customers and deeper loyalty. Consider that strong security can increase customer satisfaction by almost 30% and the vast majority of customers, 87%, will take their business…
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Web- and App-Based Tools Now Available for Onboarding by Publishers, Brands, Agencies, Adtech Providers; Tools to Go Live on January 1st The Digital Advertising Alliance (DAA) officially launched the onboarding process for companies…
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Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information The Digital Advertising Alliance (DAA) announced cross-industry tools for publishers, brands, agencies and…
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Companies Are Unprepared to Deal with Synthetic Identity Fraud, Mobile Attacks and CCPA Compliance IDology, a GBG company, released its Seventh Annual Fraud Report, revealing the growing impact of large-scale data breaches and fraud on…
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