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Cameron Church

Fireside Chat with Cameron Church

Cameron Church talks about the importance of video in advertising, the challenges, and the way forward. Know My Team Who is Watching That? Watching That is the world’s first software platform that leverages big data and Machine Learning to ensure businesses get the most views, money and success from online video. With over $145 billion spent annually in digital video advertising, there's a lot at stake. Unlocking only a slice of this pot means millions of dollars in reward — Watching That is the key. What kind of…

The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change

With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers are moving away from traditional display ads and investing in a stronger video offering that offers much more engaging and captivating experiences for brands. But how can marketers ensure such investment is directed in a way that enables them to prepare to profit from this growth? 17,000 hours of video marketing content is expected to be published every second by 2021. In such a crowded market, content…