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The Evolution of Data Analytics in Marketing
AI/ML

The Evolution of Data Analytics in Marketing

MTS Staff Writer -
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Liftoff launches Cortex, its next-gen ML platform driving superior mobile ad campaign performance Open image in lightbox
AI/ML

Liftoff launches Cortex, its next-gen ML platform driving superior mobile ad campaign performance Open image in lightbox

PRNewswire -
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The Pros and Cons of Cohort Measurement
AI/ML

The Pros and Cons of Cohort Measurement

Chris Comstock -
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10 Common Pitfalls In Martech And How To Avoid Them
AI/ML

10 Common Pitfalls In Martech And How To Avoid Them

Luke Crickmore -
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3 Similarities Between Dating Apps and Marketi­­ng Analytics – And How to Use them to Build Stronger Connections
Analytics

3 Similarities Between Dating Apps and Marketi­­ng Analytics – And How to Use them to Build Stronger Connections

Shane Paladin -
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Press Ganey’s PX Connect Suite Delivers Greater AI-powered Insights with Epic Workshop Integration
Analytics

Best Practices for Ensuring Brand Safety in Programmatic Advertising

MTS Staff Writer -
0
TickleTrain Transforms Your Inbox into a Powerful Task Management System
AI/ML

The Art Of Running An Email Strategy Assessment

MTS Staff Writer -
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Captiv8 and TikTok: Driving the Future of Social Commerce Together
Identity Management

zkMe and QuestN Partner to Enhance Campaign Effectiveness With Encrypted Biometric Verification

Globe Newswire -
0
Generative AI: An Opportunity Or A Threat To Influencer Marketing?
AI/ML

Generative AI: An Opportunity Or A Threat To Influencer Marketing?

Jenny Tsai -
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Mperativ Raises $6 Million to Operationalize Revenue Mindset Across the Entire Business
AI/ML

Mperativ Raises $6 Million to Operationalize Revenue Mindset Across the Entire Business

Business Wire -
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DoubleVerify Unmasks CTV Ad Fraud Scheme, CycloneBot
Native & Programmatic Advertising

Holiday Ad Fraud on the Rise: CTV Advertising Threatened as Fraud on Unprotected Programmatic CTV Inventory Reaches Almost 20%

Business Wire -
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Taboola Signs Three-Year Exclusive Deal with Penske Media Corporation (PMC) to Power Recommendations Across Several Top Sites
Affiliate Marketing

Taboola Partners with Awin to Assist Publishers in Diversifying their Traffic Acquisition Strategies

MTS Staff Writer -
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