Campaign Optimization

Data plays a key role in ecommerce. Product data feeds provide all the essential information about your business's online product offerings. There are many places to send this data, but the struggle is real for many ecommerce marketers who…
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Partnership brings independent effective measurement to the CTV and TV marketplace TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as…
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Single-source CX intelligence platform provides new effectiveness insights across siloed social media channels Customer experience (CX) intelligence platform DISQO released its first "Assessing Ad Impact in Social Media" report with…
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DV’s dedicated team will help marketers unlock actionable, privacy-friendly ‘attention data’ to maximize campaign effectiveness and drive outcomes DoubleVerify, a leading software platform for digital media measurement, data and analytics,…
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Leading marketing measurement technology company introduces a cutting-edge AI-based addition to their software Leavened, a leading marketing measurement technology company, is proud to introduce a new feature within its MMM (marketing mix…
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Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World InMarket, a leader in 360-degree consumer intelligence and real-time activation, announced that it has been…
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Digital out-of-home advertising (DOOH) isn’t new — in fact, in 2020, the global DOOH ad market was worth approximately $41.06 billion. And this number is only expected to rise as marketers elevate their DOOH approach, particularly in…
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Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more…
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Emodo Audiences, verified by Three UK, uses operator data to verify data accuracy and improve audience segmentation in real time, preventing wasted ad spend and improving quality Emodo, an Ericsson company providing high-impact audience,…
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Marketers Get a Smarter, More Streamlined Way to Create and Send Campaigns Campaign Monitor, a CM Group brand and provider of powerful yet intuitive email marketing software, announced an entirely new campaign experience. With a fresh, new…
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Premier performance marketplace, Perform, has officially patented its in-house marketing technology platform, PerformLEAP. Perform, the leader in cost-per-acquisition marketing, announced that the U.S. Patent and Trademark Office has…
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Integration Links Offline and Online Ad Performance to Individual Purchases Viant Technology Inc., a leading people-based advertising software company, and Catalina, a leader in shopper intelligence and omni-channel media solutions, today…
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Clear Ads continues to maintain its high ranking on the customer review site Trustpilot. Clients are pleased with the company's Amazon PPC and DSP expertise and note receiving excellent results. The UK's preeminent Amazon DSP ads platform…
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Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built a decade ago. As more advertisers and publishers turn…
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Qubz adopts MGID's innovative technology to bring native advertising forward in the Middle East and North Africa market MGID and Qubz have announced a strategic partnership aiming to provide enhanced advertising efficacy to MENA…
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A new platform delivering enhanced lead management, smart campaign optimization, and real-time performance insights Service Direct, a digital marketing company for local service businesses, today announced the launch of its new client…
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Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in…
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Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques in a different way. The tool has intelligence for self-correction and self-learning for better…
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Mobile Measurement and Fraud Prevention Leader Raises Industry Bar in Multi-Channel Campaign Management  Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to…
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