Campaign Optimization

Marketers Get a Smarter, More Streamlined Way to Create and Send Campaigns Campaign Monitor, a CM Group brand and provider of powerful yet intuitive email marketing software, announced an entirely new campaign experience. With a fresh, new…
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Premier performance marketplace, Perform, has officially patented its in-house marketing technology platform, PerformLEAP. Perform, the leader in cost-per-acquisition marketing, announced that the U.S. Patent and Trademark Office has…
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Integration Links Offline and Online Ad Performance to Individual Purchases Viant Technology Inc., a leading people-based advertising software company, and Catalina, a leader in shopper intelligence and omni-channel media solutions, today…
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Clear Ads continues to maintain its high ranking on the customer review site Trustpilot. Clients are pleased with the company's Amazon PPC and DSP expertise and note receiving excellent results. The UK's preeminent Amazon DSP ads platform…
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Affiliate marketing spend is expected to reach $8.2 billion by 2022 in the US alone (source). Yet, the affiliate advertising tracking technology that exists today is legacy tech, built a decade ago. As more advertisers and publishers turn…
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Qubz adopts MGID's innovative technology to bring native advertising forward in the Middle East and North Africa market MGID and Qubz have announced a strategic partnership aiming to provide enhanced advertising efficacy to MENA…
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A new platform delivering enhanced lead management, smart campaign optimization, and real-time performance insights Service Direct, a digital marketing company for local service businesses, today announced the launch of its new client…
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Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in…
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Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques in a different way. The tool has intelligence for self-correction and self-learning for better…
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Mobile Measurement and Fraud Prevention Leader Raises Industry Bar in Multi-Channel Campaign Management  Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to…
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