Campaign Performance

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings. Daniel Avshalom, Head of Ad Operations at Zoomd shares more: ________ Many…
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Innovative performance marketing company honored for using AI-driven creative analysis to boost campaign KPIs by over 100 percent yellowHEAD, the AI-powered performance marketing company, has won a 2021 Effective Mobile Marketing Award…
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AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious recognition in Frost & Sullivan's 60-year history Based on its recent market analysis of…
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SmartBid Now Accounts for 85% of Taboola Advertiser Spend Taboola , a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a significant update to SmartBid, an…
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With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW programme to help advertisers become less reliant on cookies. In several markets, including the…
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Partners Catalina, Epsilon, IRI and NCSolutions support DOOH measurement and optimization Yahoo announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad…
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Mediaocean, the leading global omnichannel advertising platform, announced an investment from funds advised by CVC Capital Partners , along with TA Associates, who are acquiring the stake in the company held by Vista Equity Partners. As…
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Samba TV, a leading global provider of omniscreen advertising and analytics, announced that Kris Magel has joined the company as Vice President and Head of Agency Development. Magel will manage Samba TV’s relationships with advertising…
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New technology allows publishers to manage digital and traditional advertising sales planning, execution and measurement -- all on one platform Strategic cross-channel planning offers a full view of available advertising inventory across…
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Goodway Group , the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named the digital agency of record (DAOR) for leading air medical service provider, Air Methods Corporation. The…
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GumGum, a global technology and media company specializing in contextual intelligence, announced their partnership with DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and…
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“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework. The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not…
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DataMyth is a newly launched SaaS-based reporting analysis platform that offers accurate insights to enable digital marketers to optimize campaigns through automated analysis. Typically, digital marketers across industries invest several…
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Marketing 360 recently announced their 2020 platform metrics, which showed a total of 51,273,308 emails sent by SMBs through the nurture tool within the platform. The Nurture tool within the Marketing 360 platform incorporates both email…
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Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural Programmatic Power Players list. AdExchanger recognized Goodway for two core categories:…
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Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced strategic alignment with Facebook to help advertisers measure campaign performance on the SKAdNetwork using Kochava. Marketing…
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Canopy has announced the launch of Canopy IQ, an AI-powered, market-leading analytics and cross-channel attribution platform. Canopy IQ has made significant inroads over the last year by investing in state-of-the-art digital media…
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While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social…
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Hard choices seem to define Marketing today. The abundance of high-profile media moments, from the final of Love Island to the Cricket World Cup, combined with the wide range of available platforms, can put even the largest ad budgets under…
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When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels. Unfortunately, these relationships are often neglected, misunderstood, or poorly managed.…
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