Campaign Performance

Marketers looking for a more precise and efficient way to track their brand's performance can now turn to Spot Trender, a leading technology platform for brand tracking. Spot Trender's innovative solution tracks insights on a daily or…
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Partnership will enable Sojern to scale-up their Travel Marketing Platform solutions by tapping into PUSHTech's clients Sojern, the leading digital marketing platform built for travel, and PUSHTech™, a CRM, marketing automation, sales…
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Seamless data unification enables 360° user profile generation in one-click, while data visualization reflects user feedback in real-time Shortening the time spent from data to insight and insight to action, and visualizing results from…
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Sojern, the leading digital marketing platform built for travel, released the findings of a 2022 survey to discover "How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships." The study, conducted by …
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Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. For advertisers, every second counts, therefore…
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With this integration, DoubleVerify advertisers can further protect brand equity and maximize campaign performance for mutual customers on LinkedIn Audience Network DoubleVerify, a leading software platform for digital media…
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With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Martech startup Tapple's latest software release leverages "phygital" engagement to collect first-party data…
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Integration of Experian’s identity graph into InfoSum’s Secure Data Clean Room technology powers privacy-first identity resolution InfoSum, the world’s leading data collaboration platform, announced an agreement with Experian, the world’s…
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How is AI bridging today's marketing gap? And how do new martech/adtech systems enable better retail media opportunities? Find out more from this week's martech highlight: __________ MarTech Quote-of-the-Week! AI synthetic content will…
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DV’s dedicated team will help marketers unlock actionable, privacy-friendly ‘attention data’ to maximize campaign effectiveness and drive outcomes DoubleVerify, a leading software platform for digital media measurement, data and analytics,…
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The updated ROAS Optimizer helps app developers track the progress of their ROAS optimized campaigns over time, perfect their in-app UA strategy, and achieve greater scale in user growth ironSource, a leading business platform for the App…
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New Website and Rebranding Initiative Reflects Acceleration of Industry’s First Cloud-Hosted Integrated AI-as-a-Service (AIaaS) Platform Solution AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of…
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Sophisticated media measurement enables visibility into DOOH’s contribution to omnichannel campaign performance Quotient, the leading digital media and promotions technology company, announced its digital out-of-home (DOOH)…
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Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World InMarket, a leader in 360-degree consumer intelligence and real-time activation, announced that it has been…
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Digital out-of-home advertising (DOOH) isn’t new — in fact, in 2020, the global DOOH ad market was worth approximately $41.06 billion. And this number is only expected to rise as marketers elevate their DOOH approach, particularly in…
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Media buyers and planners benefit from a one-stop experience that enables seamless alignment between campaign development, tagging, and reporting Integral Ad Science, a global leader in digital media quality, announced the expansion of…
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-Verve Group announced that it has acquired Dataseat Ltd. (Dataseat), an advertising technology company. -User acquisition platform to drive campaign performance–without device identifiers Verve Group, a global consumer-first…
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Adelaide continues innovating attention measurement with the integration of DISQO's Brand and Outcomes Lift measurement into its AU metric, enabling more efficient advertising outcomes Customer experience (CX) platform DISQO announced that…
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The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading Ad Tech platform vendors. Skai, with its comprehensive omnichannel advertising technology fueled by advanced data…
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Programmatic campaigns conducted on the DeepIntent platform are now guaranteed to reach verified patient audiences for specific health conditions across CTV, display, and digital video DeepIntent, the leading healthcare advertising…
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