When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient …
MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX
"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us …
Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds
Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings …
Interview with Mike Baker, President and CEO, dataxu
"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being …
Magnetic Launches AI-Powered Audience Segmentation Platform
Artificial Intelligence company, Magnetic, announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live …
TechBytes with Amit Sinha, Founder and CCO, WorkSpan
Amit Sinha Founder and CCO, WorkSpan Most businesses continue to struggle with unlocking the true potential of their strategic partnerships. Any …