Browsing Tag

Campaign Performance

Performance Pressure on UK Marketers Will Be Answered by a New Wave in Cross-Channel Video Advertising

Hard choices seem to define Marketing today. The abundance of high-profile media moments, from the final of Love Island to the Cricket World Cup, combined with the wide range of available platforms, can put even the largest ad budgets under strain. So marketers have to make some tough decisions. It’s no surprise then that brands are paying closer and closer attention to campaign performance and the cost of attracting customers. In one such instance, Booking.com recently said that it’s “disciplined” approach to Performance…

Is Your Brand Neglecting Its Partners?

When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels. Unfortunately, these relationships are often neglected, misunderstood, or poorly managed. When brands fail to invest the needed attention in their partnerships, no one wins. Is your brand guilty of partner neglect? Let's take a look at a few key areas where more attention could produce better and more profitable relationships for your brand. 1. Have you set and communicated your…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

Interview with Mike Baker, President and CEO, dataxu

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into technology. What galvanized you to be a part of dataxu? I’ve been lucky to have a number of successful marketing tech positions over the course of my career, including at CMGI (Internet investment company), Engage Technologies (data profiling), Enpocket (mobile marketing), Nexage (mobile…

Magnetic Launches AI-Powered Audience Segmentation Platform

Artificial Intelligence company, Magnetic, announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live Audiences, media buyers are now able to tap into the power of AI in an entirely new way, without having to switch buying platforms or change workflows. As advertisers and agencies continue to grow investment in automated buying, the need for timely and accurate audience targeting has never been more paramount. Consumer behavior is becoming increasingly…

TechBytes with Amit Sinha, Founder and CCO, WorkSpan

Amit Sinha Founder and CCO, WorkSpan Most businesses continue to struggle with unlocking the true potential of their strategic partnerships. Any successful go-to-market initiative requires a reliable partner engagement across the journey that helps the company better orchestrate their networks. According to WorkSpan, a leading marketing network catalyst, 60% of alliance Go-To-Market relationships fail, mostly due to the lack of coordination to make deal progress, unreliable data, and poor distribution of sales and…