Using the Quadratic Formula for Your Ad Campaigns
“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework.
The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not unreasonable: data is core to ad tech, involving a litany of numbers and calculations. However, the ‘D-word’ is often misunderstood in advertising conversations. When mentioned, the word immediately elicits thoughts of PII or cookies related to a user’s browser activity or search history.…