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Tag: Campaign Performance

Anura and Webbula Announce Strategic Partnership to Combat Digital Ad Fraud
Native & Programmatic Advertising

Anura and Webbula Announce Strategic Partnership to Combat Digital Ad Fraud

MTS Staff Writer -
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Inuvo Launches Enhanced IntentKey Insights Dashboard
AI/ML

Inuvo Launches Enhanced IntentKey Insights Dashboard

Globe Newswire -
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MarTech Interview with Brand Metric’s Robby Kraai
Content

MarTech Interview with Brand Metric’s Robby Kraai

Sudipto Ghosh -
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Eulerity-Sets-A-New-Benchmark-In-Digital-Marketing-With-Updates-To-Its-Ground-Breaking-AI-Driven-Platform-For-Top-Brand-Leaders
AI/ML

Eulerity Sets A New Benchmark In Digital Marketing With Updates To Its Ground-Breaking AI-Driven Platform For Top Brand Leaders

prweb -
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Brand Metrics hires seasoned ad tech professional as part of its expansion into CTV
Native & Programmatic Advertising

Brand Metrics hires seasoned ad tech professional as part of its expansion into CTV

MTS Staff Writer -
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OpenX-Becomes-the-First-SSP-to-Team-Up-with-Givsly-to-Automatically-Donate-Five-Percent-of-Gross-Media-Spend-to-Nonprofits-of-the-Buyer’s-Choice
Native & Programmatic Advertising

OpenX Becomes the First SSP to Team Up with Givsly to Automatically Donate Five Percent of Gross Media Spend to Nonprofits of the Buyer’s Choice

Business Wire -
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Soaring Above the Clutter: The Rise of Drone Advertising in 2024
Guest Authors

Soaring Above the Clutter: The Rise of Drone Advertising in 2024

Jacob Stonecipher -
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Madhive-Partners-with-Blockgraph-To-Expand-First-Party-Data-Activation-Capabilities-For-Premium-Video-and-TV-Companies
Privacy and Regulations

Madhive Partners with Blockgraph To Expand First-Party Data Activation Capabilities For Premium Video and TV Companies

Globe Newswire -
0
Marketing Ops: Roles And Skills Required to Succeed
Analytics

Marketing Ops: Roles And Skills Required to Succeed

MTS Staff Writer -
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Study--76-percent-of-marketers_-52-percent-of-influencers-use-AI-in-their-work
Predictive Marketing

Study: 76 percent of marketers, 52 percent of influencers use AI in their work

prweb -
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Magellan-AI-and-Sounder-Partner-to-Offer-Brand-Safety-and-Suitability-Verification-for-Podcast-Campaigns
AI/ML

Magellan AI and Sounder Partner to Offer Brand Safety and Suitability Verification for Podcast Campaigns

prweb -
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Capillary Technologies Grows 4x in the USA; Set to Dominate the Loyalty Technology Market with its SaaS offering
Email Marketing

FieldRoutes Unveils Marketing Automation with Launch of ServiceTitan Marketing Pro at PestWorld 2023

PRNewswire -
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Bitmagic Launches Public Test for AI-based Game Creation Platform
AI/ML

App Science Announces New AI Feature Within Its Insights Analytics Dashboard

PRNewswire -
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In Advertising, the Balance Is Shifting: Brand Factors, Like Consumer Loyalty, Now Have a Greater Impact on Sales Results Than Reaching a Broader Audience
Customer Experience Management

In Advertising, the Balance Is Shifting: Brand Factors, Like Consumer Loyalty, Now Have a Greater Impact on Sales Results Than Reaching a Broader Audience

PRNewswire -
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Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention In Real-Time
Customer Experience Management

Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention In Real-Time

prweb -
0
Harness the Potential of Connectivity for Enhanced B2B Interaction
B2B Commerce

Harness the Potential of Connectivity for Enhanced B2B Interaction

Elizabeth D’Arcy-Potts -
0
Surveys Unleashed: Alpine IQ’s Innovative Feature Transforms Customer Feedback into Actionable Insights
Customer Experience Management

Alpine IQ Unveils Summer Rock Release, Transforming Customer Engagement and Empowering Growth

Globe Newswire -
0
How Marketers Can Use Heatmaps to Improve Online Campaign Performance
Audience Data

How Marketers Can Use Heatmaps to Improve Online Campaign Performance

Emily Brodman -
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Nativo Unveils Its ContentAI Suite, Improving Branded Content Campaign Performance Via Generative AI
AI/ML

Nativo Unveils Its ContentAI Suite, Improving Branded Content Campaign Performance Via Generative AI

PRNewswire -
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Nielsen to Fuel Open Innovation Through Data Integration With EDO
Analytics

Nielsen to Fuel Open Innovation Through Data Integration With EDO

PRNewswire -
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