Browsing Tag

CannesLions 2019

Actions, Not Words: The Economist Group Unveils Global Social Purpose Research at Cannes Lions International Festival of Creativity

Nearly half (48%) of respondents agree that companies that operate with social purpose have a financial competitive advantage over their peers but 78% say that companies don’t invest in long-term initiatives The Economist Group announced the findings from its latest survey of global executives, which explores the attitudes of business executives towards ‘operating with social purpose’. The research reveals that although business executives do believe that brands acting with social purpose have a financial competitive…