Catalina

Cadent, the advanced TV platform company,  announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent Platform to expand its marketing services to include linear TV, advanced TV, and OTT programming as part of its BuyerVision managed service, which also includes digital and in-store activation. Additionally, Cadent will offer its clients Catalina's purchase-based audiences and cross-screen…

605, a leading television measurement and analytics company, announced new data partnerships with Catalina, PlaceIQ, and Polk Automotive Solutions by IHS Markit, all the respective market leaders in shopper intelligence, geo-location, and automotive information. The new relationships bring together ad exposure and content viewership with consumer behavior and business outcomes on a massive, unprecedented scale through 605’s TV measurement and attribution platforms: IMP4CT and PLATF0RM. These data partnerships will further…

Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft® , Dixie®, and Sparkle®. Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, and Samba TV, the leading provider of global TV data and audience analytics, announced in June 2019 that they were partnering to integrate shopper…

Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network--which reaches 91 million U.S. households--to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems,…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of…

IBM announced that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. Catalina, the pioneer of personalized digital marketing, has been helping consumer packaged goods (CPG) brands and retailers turn shoppers into buyers with targeted marketing solutions driven by data analytics since 1983. The company is…