CBS

The OpenAP Market Offers the Largest Collection of Premium Linear and Digital Advertising Inventory in the U.S. OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced that CBS Television Network and CBS' digital video assets will soon be available in the OpenAP Market, offering advertisers access to ViacomCBS' full portfolio of premium content. With the addition of CBS, the OpenAP Market is now the single largest advanced advertising platform in…

Combination creates a leading, global premium content powerhouse ViacomCBS Inc. announced the completion of the merger between CBS Corporation and Viacom Inc. The combined company, which is renamed ViacomCBS, creates a premium content powerhouse with global scale, including leadership positions in markets across the U.S., Europe, Latin America and Asia. “This is a historic moment that brings together two iconic companies to form one of the world’s most important content producers and providers,” said Bob Bakish,…

CBS Corp. and Viacom, two of the world’s leading entertainment companies, announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue. The combined company, ViacomCBS Inc., will be a leading global, multiplatform, premium content company, with the assets, capabilities and scale to be one of the most important content producers and providers in the world. The combined company will be a scale player globally, with leadership…

Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO and Inscape America’s top media and technology companies, in collaboration with US smart TV company VIZIO, announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs. The effort will open up a direct dynamic ad- management pathway between content owners and TV devices.…

CBS and Nielsen Will Be Able to Make the Idea of Delivering a Complete DAI Platform into a Reality CBS and Nielsen announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising. Powered by Nielsen Gracenote ACR (Automatic Content Recognition), the solution will use frame-accurate video recognition technology for precise ad detection and content insertion in live TV. The collaboration…