Browsing Tag

CCPA

Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software

Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities “We're proud to come alongside nonprofits…

IDFA in the New Year 2021

2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021 again purports to be transformational but this time Apple’s rollout of its IDFA changes (which ended up being delayed last year) coupled with other data privacy trends will likely be the forces driving change across the mobile landscape. With over 720 million users, it’s safe to say…

WireWheel Offers New Free CCPA Compliance Training

Free training course focuses on California Consumer Privacy Act (CCPA) data privacy requirements and responsibilities for employees WireWheel, a leading data privacy management software provider, announced the release of a free course focused on the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) and is geared toward employees at any size organization who are responsible for complying with privacy legislation. It is a 30-min online video course that covers the general compliance…

eyeo Launches Crumbs, Bridging Gap Between Privacy and Identity

New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no monetary cost…

CCPA Has Been a Catalyst for Good in Programmatic

When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the third month of the CCPA enforcement era, programmatic has persevered andeven demonstrated tobrands that it is the most reliable solution for reaching consumers. It’s safe to say earlier reports of digital advertising’s impending demise were greatly exaggerated. With the CCPA, California became the first state in the U.S. to comprehensively…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

OneTrust Secures $300 Million Series C Funding at a $5.1 Billion Valuation led by TCV

The funding round also has participation from existing investors Insight Partners and Coatue, and brings OneTrust's total money raised to $710 million in the last 18 months OneTrust, the largest and most widely used privacy, security, and data governance technology platform, announced a $300 million Series C funding round. The funding values OneTrust, founded in 2016, at $5.1 billion and brings the company's total money raised in the last 18 months to $710 million. TCV signed on as a new investor and led the round, joined…

Persona Launches Free Identity Verification Offering

Persona Starter Plan Empowers Businesses of All Sizes to Meet Digital Business Demands to Verify Users Instantly with Privacy-first Infrastructure Persona, identity infrastructure for real-time verification and protection, launched its free Starter plan out of beta, the first permanent free solution in the identity verification industry. This offering will enable any sized business to offer instant identity verification for up to 500 verifications a month at no cost while protecting users’ personally identifiable…

Adelphic Partners with Killi Ltd., First DSP to Integrate Fair-Trade Audience Taxonomy That Compensates Consumers For The Use of Their Data

Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences Adelphic, a Viant people-based DSP for omnichannel advertising, announced its integration with Killi Ltd., a consumer-facing privacy ecosystem that pays consumers directly for their use of their data. As part of this integration, Adelphic becomes the first demand-side platform (DSP) to integrate Killi’s ethical Fair-Trade™ audience taxonomy into their platform. In doing so, anytime a Killi audience is used, 50 percent of the data costs is…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

A Service Akin to Credit Monitoring, but for Data Privacy, is Now Available Through Alerts.com

Alerts.com is first in the market with its new service: to inform consumers when a business acquires their name, where they acquired it, the purpose for acquiring it, and what they specifically know about you. The company's consumer lookup service is free. If a consumer wishes to be proactively notified by email, there is a $1.95 monthly subscription fee. Alerts.com monitors tens of millions of consumer transactions per month. The service also facilitates consumers' requests to unsubscribe from receiving future marketing…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

TrustArc Announces Strong Company Momentum as Organizations Prioritize Privacy as a Strategic Focus

TrustArc Helps Customers Develop Ongoing, Scalable, and Automated Data Privacy Programs TrustArc, the leader in data privacy management and automation, showcased strong company momentum and customer growth over the last year. Customer adoption of the TrustArc Privacy Management Platform increased, and TrustArc strengthened its position as a leading provider of deep privacy intelligence with an expanded partner ecosystem and industry recognition. Demand for the TrustArc Privacy Management Platform reflects a growing need…

The State of Privacy Data Rights Around the World – New Research From BigID and the International Association of Privacy Professionals

BigID, the leader in data discovery and intelligence for privacy, protection and perspective, released a report on the state of Privacy Data Rights, in partnership with the International Association of Privacy Professionals (IAPP), the largest and most comprehensive global information privacy community and resource. Privacy regulations like GDPR, CCPA and LGPD are centered on the notion that individuals retain rights to their data. These data rights span rights to access, delete, and correct data and represent how…

Thales Empowers Organisations to Simplify the Discovery, Protection and Control of Sensitive Data

CipherTrust Data Security Platform enables businesses to discover, protect and control sensitive data anywhere on a single platform New ‘all-in-one’ solution removes security complexities caused by evolving regulations, growing cloud adoption and increasing threats Data security operations are simplified and data protection is strengthened with strong access controls and visibility through centralised data discovery, classification, encryption and key management Thales will showcase the CipherTrust Data Security…

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

Okera Introduces Integration With Collibra Platform

Integrated solution empowers data owners and stewards to automatically enforce data governance and security policies across all analytics tools Okera, which enables companies to secure data access at scale, announced an integration with the Collibra Data Intelligence Platform. This allows data owners and stewards to enable classification attributes defined in Collibra to then automatically create and enforce fine-grained data access control (FGAC) policies via Okera. The integration makes it easier and faster to ensure…

Spirion Launches New Products to Simplify Compliance With Expanding Privacy Laws and Regulations

Spirion, a pioneer in data protection and compliance, announced new products to its award-winning Data Privacy Management portfolio – Spirion Compliance and Spirion Analytics. Both products are designed to help organizations manage risk and reduce costs associated with growing privacy regulations worldwide. The new products feature advanced capabilities around compliance, analytics, and discovery, including automated Subject Rights Request (SRR) workflows, from Data Subject Access Request (DSAR) intake through…

InfoComply Selects Acuant Verification To Improve Protection And Processing Of Personal Data

Acuant announces partnership to help enterprise customers protect, save and process the personal data of consumers while procuring their valid consent Acuant, a leading global provider of identity verification solutions, and InfoComply, a company on a mission to protect consumer data and reduce time to compliance,  announced a partnership to help enterprise customers protect, save and process the personal data of consumers while procuring their valid consent. InfoComply addresses pain points related to data belonging…