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CCPA

CCPA Is a Major Moment for Data Privacy in This Country

The law that granted data privacy rights back to California consumers is finally enforceable starting. Now, it’s up to consumers to take advantage of their new data rights. "This is a major moment for data privacy in this country,” said Harry Maugans, CEO of Privacy Bee. “We are acting as a watchdog and plan on leveraging this law and its enforcement powers to ensure companies are complying with data deletion requests for our customers.” Privacy Bee, which launched in June with the purpose of fighting for consumers to…

BigID Launches First App Marketplace for Privacy & Data Discovery

New App Marketplace Empowers customers to extend BigID with BigID and 3rd party Apps BigID, the leader in data discovery and intelligence for privacy, protection and perspective, today introduced the first App Marketplace for any privacy or data discovery platform on the market. The BigID App Marketplace builds on BigID’s App Framework and Discovery-in-Depth data intelligence foundation to empower customers to both extend and action data insights. BigID’s first-of-its-kind Discovery-in-Depth technology provides…

Nativo Sees Increased Adoption of its Mobile Ads SDK, Used By Over 400 Publishers

Publishers report an average 14% increase in CPM after upgrading to version 5 Nativo, the most advanced technology platform for advertising, announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period. Nativo's Mobile Ads SDK…

Informatica Showcases Industry’s Most Comprehensive Solution for Data Governance and Privacy Across Analytics

Informatica to Highlight AI-Powered Capabilities to Deliver Trusted Data for Data Democratization and Business Value at Free Virtual Summit on July 14 Informatica, the enterprise cloud data management leader, will showcase the metadata-driven intelligence and automation of the industry's most comprehensive solution for data analytics and privacy governance at its Intelligent Data Summit for Data Governance and Privacy, the final summit in the company's free CLAIREview virtual summer event series. Informatica's data…

Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data

New investment, led by Octopus Ventures, will be used for US expansion and R&D 8 out of 10 top UK publishers now using Permutive Company now sees 15 billion ad impressions across its platform Customers include BuzzFeed, Penske, The Financial Times, The Guardian, Business Insider, The Daily Telegraph, The Economist, Bell Media, NewsUK and MailOnline Permutive – the publisher-focussed data management platform – announces it has raised $18.5 million Series B funding, led by Octopus Ventures with participation from…

OneTrust Launches Free CCPA and GDPR Compliance Tools

OneTrust free privacy and cookie tools help teams automate CCPA, GDPR, and global privacy programs OneTrust launched new free tools for privacy and security teams to automate GDPR and CCPA compliance programs. OneTrust Free Tools give users access to the most widely used technology for privacy, security and third-party risk, reducing the barrier to entry to build technology-backed compliance programs. Marketing Technology News: Qualtrics and Korn Ferry Announce Significant Expansion of Strategic Partnership OneTrust…

Informatica Announces Collaboration with The ADAPT Research Centre in Dublin

Supported by Science Foundation Ireland, The ADAPT Centre combines the expertise of researchers at seven partner institutions to produce ground-breaking digital content innovations. Informatica's R&D team will collaborate with ADAPT to leverage its leading-edge applied ­­­­­­­­­­research to further develop the company's enterprise cloud data management products. Informatica, the enterprise cloud data management leader, announced that it has launched a collaborative technology initiative with The ADAPT Centre, a…

Financial Organizations Face Increase in CCPA Compliance Workload and Expense

Netwrix survey reveals that 73% of financial organizations are already under pressure to satisfy data subject rights requests, and 27% of them report that this led to an increase in expenses Netwrix, a cybersecurity vendor that makes data security easy, today announced findings from its 2020 Data Risk & Security Report specifically for financial organizations. The report reveals that enforcement of the California Consumer Privacy Act (CCPA), which begins on July 1, 2020, is going to put additional pressure on already…

SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising

Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world's best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom's data. The new integration layers data on the supply-side, thereby allowing advertisers who are purchasing…

Immuta Launches Native Offering for Databricks With Enhanced Security and Collaboration Features

Immuta for Databricks features secure data collaboration, simplified regulatory compliance, and advanced anonymization techniques New 14-day trial makes it easy for Databricks customers to try Immuta at no cost Immuta, the automated data governance company, announced an enhanced platform integration with Databricks, the data and AI company. Immuta for Databricks - a new, native offering for Databricks customers - enhances data engineering productivity and data security by automating fine-grained access control and…

Honoring Consumer Privacy is Paramount to Successful Customer Experiences

Companies have emerged with solutions to create more personalized and meaningful brand experiences for their customers. To reach these greater levels of customer experiences, they are collecting more data than ever. Protecting and securing this data is table stakes in establishing consumer trust. But what’s often missed is making sure to always honor the consumer’s privacy in the process. Just because the data can be used doesn’t mean it should be used. We should always consider The Golden Rule of Data (which I’ve written…

Clari Achieves Completion of SOC 2 Type II Certification

Revenue operations leader offers highest level of security to enterprise customers Clari, the revenue operations leader, announced it successfully completed its Service Organization Control (SOC) 2 Type II examination with zero exceptions. This independent audit conducted by A-LIGN validates that Clari's security practices and controls meet the American Institute of Certified Public Accountants (AICPA) Trust Service Principles and Criteria for System and Organization Control. SOC 2 Type II report demonstrates Clari's…

GDPR 2nd Anniversary: Take a Tall Stance in 2020

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a concerted effort toward building a secured user data privacy ecosystem, harmonizing the laws of privacy with user management, business goals and cybersecurity. In January 2020, we saw an overwhelming response to the introduction of CCPA as well. Together, GDPR and CCPA are seen as steps…

CDP Market Crowding: Why Marketers Should Take Note

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

CCPA Puts Consumers in Charge and the Regs Should Too

California’s Attorney General Xavier Becerra and his team have run an inclusive and transparent process in their construction of California Consumer Privacy Act (CCPA) regulations. Their original proposal and subsequent modifications go a long way toward clarifying the rights consumers can exercise under the law and the actions businesses must take to comply.  In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of…

The Privacy Pendulum: How Millennial and Gen Z Perceptions of Search and Privacy are Changing

As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics. But amid high-profile data breaches and mounting scrutiny into how companies like Facebook and Google have harnessed users' data, young adults have grown more skeptical about data collection. These younger generations are increasingly distrustful that internet companies are responsible stewards of their most sensitive information, whether it’s being used to target users…

Merkle Launches Rapid Audience Layer Solution for Retail Marketers

RAL Retail allows businesses to integrate point-of-sales, CRM, and online data in a matter of weeks Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Rapid Audience Layer (RAL) Retail, a cloud-based, data management platform for retail marketers. The retail solution is now available to help support Merkle partners during the pandemic. Geared for small to mid-sized retail businesses that want to quickly begin using a data-driven approach for their marketing programs,…

Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…

Merkle Q2 2020 Customer Engagement Report Finds 88% of Marketers Practice Some Level of Agile Marketing

Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalization, the Q2 report discusses how marketers are leveraging agile marketing to better align organizations and create successful, data-driven campaigns. The report features original research, showcasing strong agile adoption numbers across organizations, with 89% of respondents…

KPMG LLP Intelligent Data Privacy Offering Addresses California Consumer Privacy Act (CCPA) using Appian’s Low-code Automation Platform

Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual…