Browsing Tag

CCPA

Contentsquare Achieves Rigorous ISO 27701 Data Protection Certification

Contentsquare, the global leader in digital experience analytics, has joined the small list of privacy-first global organizations to have been awarded ISO 27701 certification. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite This new international standard is the privacy extension of ISO 27001 — a standard of best practices for managing information security in compliance with the provisions of legal frameworks for data protection such as CCPA, GDPR, and other country-specific…

BigID Introduces Native Data Access and Masking Control for Snowflake

BigID, the leader in data discovery and intelligence for privacy, protection and perspective, introduced a new app that integrates with Snowflake, the Data Cloud company, enabling BigID customers to reduce their risk, improve the security of their sensitive data, and achieve continuous compliance. Organizations can now natively enforce data access and masking within Snowflake's Data Cloud based on data discovery and policy controls inside BigID. Joint customers can get even more value from their Snowflake data with BigID…

Cloud4Wi joins the HubSpot App Marketplace in the Lead Generation Category

Cloud4Wi, industry leader in location marketing solutions, announced that it is now listed in the HubSpot App Marketplace. App Partners are independent software vendors who have built an integration with HubSpot and been accepted to the App Marketplace. Cloud4Wi’s innovative location-based marketing solution helps companies fill the offline gap of the digital customer journey with location-based marketing capabilities. With Cloud4Wi, companies can collect customer contacts on-site and shed light on their offline…

Talend First Integration Company to Achieve ISO Certification Standards for Information Security and Data Privacy

Talend , a global leader in data integration and data integrity, announced it is the first integration provider to achieve both the information security management standard ISO/IEC 27001:2013 and the new data privacy controls standard ISO/IEC 27701:2019 certifications, following an extensive independent external audit. These certifications provide assurance in the company's commitment to protecting customer, employee, and business information assets. Marketing Technology News: Strata Introduces Identity Orchestration…

Coursera Partners with Persona to Verify its Global User Base

Persona, the identity infrastructure company offering businesses the building blocks to create a personalized identity verification experience for any use case, announced today that it is partnering with Coursera, one of the world’s leading online learning platforms. Coursera selected Persona as its identity verification partner to better serve its community, which has grown to more than 82 million learners worldwide. “Identity verification is a critical component of academic integrity, which Coursera and our partners…

The Necessity of Automating Data Privacy

In a world dominated by Machine Learning and AI, data privacy must catch up Today, data privacy is a space that’s long on rules, but short on tools. First-generation approaches followed a ‘paint by numbers’ approach: checklists, organizational readiness, quick identification of privacy gaps and compliance risks. They were static, what-you-should-do approaches -- necessary, but incremental. Every company that adopted them soon realized how much work remains to operationalize their privacy initiatives in a cost-effective,…

Consumer Empowerment and the Future of Advertising

Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were formed on the basis of helping advertisers collect, parse and make sense of the 2.5 quintillion bytes of data produced by humans every day. But then, somewhere along the way, a curious thing happened: consumers pushed back. Whether through the use of ad blockers and privacy-safe web browsers or by proxy through governmental regulations,…

Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software

Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities “We're proud to come alongside nonprofits…

IDFA in the New Year 2021

2020 was supposed to be a transformational year for the mobile advertising industry. While it did indeed end up being transformational, it was in ways no one wholly expected as the pandemic changed everything - including media habits. 2021 again purports to be transformational but this time Apple’s rollout of its IDFA changes (which ended up being delayed last year) coupled with other data privacy trends will likely be the forces driving change across the mobile landscape. With over 720 million users, it’s safe to say…

WireWheel Offers New Free CCPA Compliance Training

Free training course focuses on California Consumer Privacy Act (CCPA) data privacy requirements and responsibilities for employees WireWheel, a leading data privacy management software provider, announced the release of a free course focused on the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) and is geared toward employees at any size organization who are responsible for complying with privacy legislation. It is a 30-min online video course that covers the general compliance…

eyeo Launches Crumbs, Bridging Gap Between Privacy and Identity

New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no monetary cost…

CCPA Has Been a Catalyst for Good in Programmatic

When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the third month of the CCPA enforcement era, programmatic has persevered andeven demonstrated tobrands that it is the most reliable solution for reaching consumers. It’s safe to say earlier reports of digital advertising’s impending demise were greatly exaggerated. With the CCPA, California became the first state in the U.S. to comprehensively…

Blockchain’s Role in Disrupting a Data-Driven Marketing Ecosystem

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

OneTrust Secures $300 Million Series C Funding at a $5.1 Billion Valuation led by TCV

The funding round also has participation from existing investors Insight Partners and Coatue, and brings OneTrust's total money raised to $710 million in the last 18 months OneTrust, the largest and most widely used privacy, security, and data governance technology platform, announced a $300 million Series C funding round. The funding values OneTrust, founded in 2016, at $5.1 billion and brings the company's total money raised in the last 18 months to $710 million. TCV signed on as a new investor and led the round, joined…

Persona Launches Free Identity Verification Offering

Persona Starter Plan Empowers Businesses of All Sizes to Meet Digital Business Demands to Verify Users Instantly with Privacy-first Infrastructure Persona, identity infrastructure for real-time verification and protection, launched its free Starter plan out of beta, the first permanent free solution in the identity verification industry. This offering will enable any sized business to offer instant identity verification for up to 500 verifications a month at no cost while protecting users’ personally identifiable…

Adelphic Partners with Killi Ltd., First DSP to Integrate Fair-Trade Audience Taxonomy That Compensates Consumers For The Use of Their Data

Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences Adelphic, a Viant people-based DSP for omnichannel advertising, announced its integration with Killi Ltd., a consumer-facing privacy ecosystem that pays consumers directly for their use of their data. As part of this integration, Adelphic becomes the first demand-side platform (DSP) to integrate Killi’s ethical Fair-Trade™ audience taxonomy into their platform. In doing so, anytime a Killi audience is used, 50 percent of the data costs is…

ZoomInfo Launches Privacy Clusters to Future-Proof Intent Data

Enables Companies to Build Data-Compliant Go-To-Market Strategies for the Long-Term ZoomInfo, a global leader in go-to-market intelligence solutions, announced that it has launched Privacy Clusters as a part of its premium Streaming Intent offering. Privacy Clusters enable the cookieless production of business intent signals and preserve the anonymity of individuals while offering the company-specific behavioral signals needed to identify early-stage opportunities. With the future of third-party cookies uncertain,…

New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles

Searching for contact and company data just got easier with the release of Lead Liaison’s DataSpring™ module. Native to Lead Liaison’s extremely flexible Sales Enablement platform, the module provides clean, premium business-to-business (B2B) prospect and company data compiled from the most reliable sources New DataSpring B2B Database Module Enriches Sales Enablement Solution, Offers Millions of Pristine Contacts & Company Profiles. Searching for contact and company data just got easier with the release of Lead…

A Service Akin to Credit Monitoring, but for Data Privacy, is Now Available Through Alerts.com

Alerts.com is first in the market with its new service: to inform consumers when a business acquires their name, where they acquired it, the purpose for acquiring it, and what they specifically know about you. The company's consumer lookup service is free. If a consumer wishes to be proactively notified by email, there is a $1.95 monthly subscription fee. Alerts.com monitors tens of millions of consumer transactions per month. The service also facilitates consumers' requests to unsubscribe from receiving future marketing…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…