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        MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
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        MarTech Interview with David Turner, CMO at Sidetrade
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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
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        TechBytes with Pedro Arellano, VP of Product Marketing at Looker
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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
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        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
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        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
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      • How Marketing Automation and AI Are Transforming Customer Journey Stages
        How Marketing Automation and AI Are Transforming Customer Journey Stages
      • Turning Influencer Marketing into a Major Media Channel: How To
        Turning Influencer Marketing into a Major Media Channel
      • Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
      • Best PPC Strategies for Your Ecommerce Website
        Best PPC Strategies for Your E-commerce Website
      • Can Positive Charity Ads Have More Impact?
        Can Positive Charity Ads Have More Impact?
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • 5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Centro

Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation
B2B Commerce

Centro and FreeWheel Release Two-Way API Integration for End-to-End Digital Media Automation

Linking Basis by Centro with FreeWheel’s Strata Platform for Finance Management  Centro, a global provider of advertising technology, announced the …

Globe NewswireOctober 14, 2019, 10:30 pmOctober 14, 2019 0 488
Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2
Video Advertising

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that …

Globe NewswireOctober 7, 2019, 10:45 pmOctober 7, 2019 5 722
Centro Enforces App-Ads.txt to Automatically Target App Ads from Authorized and Validated Sellers
Native & Programmatic Advertising

Centro Enforces App-Ads.txt to Automatically Target App Ads from Authorized and Validated Sellers

Centro’s Basis Prevents Buying from Fraudulent and Questionable Ad Sellers Representing Mobile Applications Centro, a global provider of advertising technology, …

Globe NewswireJuly 31, 2019, 10:00 pmJuly 31, 2019 0 393
Centro’s Basis Automates Advertising Performance Reporting by Integrating LinkedIn Ads
Social Media Advertising

Centro’s Basis Automates Advertising Performance Reporting by Integrating LinkedIn Ads

Agencies Receive Daily LinkedIn Ad Delivery Data Formatted to Match Overall Campaign Reporting Structure; Integration Reduces Time Required to Unify …

Globe NewswireJuly 10, 2019, 2:13 pmJuly 10, 2019 0 644
Local Media Consortium and Centro Deliver Media Automation for Digital Publishers
Video Advertising

Local Media Consortium and Centro Deliver Media Automation for Digital Publishers

Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business …

Globe NewswireJuly 1, 2019, 3:20 pmJuly 1, 2019 0 495
Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace
B2B Commerce, Native & Programmatic Advertising

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s …

Business WireJune 17, 2019, 9:30 pmJune 17, 2019 0 623
Centro Releases Universal Pixel for Easy Creation and Management of First-Party Audiences
Audience Data

Centro Releases Universal Pixel for Easy Creation and Management of First-Party Audiences

Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences Centro, a global provider of advertising technology, …

Globe NewswireJune 13, 2019, 6:51 pmJune 13, 2019 4 471
Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio
Native & Programmatic Advertising

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a …

PRNewswireMarch 11, 2019, 8:21 pmMarch 11, 2019 0 1944
Basis by Centro Dominates Demand Side Platforms by Securing No. 1 Ranking on G2 Crowd Winter 2019 Software Report
Native & Programmatic Advertising

Basis by Centro Dominates Demand Side Platforms by Securing No. 1 Ranking on G2 Crowd Winter 2019 Software Report

Users of Basis Propel Its Ascendance Among Top Programmatic Ad Platforms; Basis Offers Media Tech Convergence by Integrating Dsp with …

MTS Staff WriterJanuary 16, 2019, 8:29 pmJanuary 16, 2019 0 815
Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory
Native & Programmatic Advertising

Oracle Data Cloud Launches ‘Pre-Bid By Moat’ To Help Marketers Identify Brand Safe, Fraud Safe, & Viewable Ad Inventory

Pre-Bid by Moat Will Be Integrated with Top DSPs Including Adobe Advertising Cloud, Amobee, Basis by Centro, dataxu, MediaMath, The Trade …

PRNewswireNovember 6, 2018, 8:07 pmNovember 6, 2018 0 2050
comScore Partners with PushSpring to Enhance and Expand Mobile Audience Segments
Audience Data, Data Management Platforms, Mobile Advertising

comScore Partners with PushSpring to Enhance and Expand Mobile Audience Segments

comScore Clients Can Now Activate Mobile Audiences Across 300 Million Unique Devices in the US comScore has announced a partnership …

Sudipto GhoshJune 5, 2018, 7:30 pmJune 5, 2018 0 1859
Native & Programmatic Advertising

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using DSP Basis by Centro Can Leverage Tapad’s Technology for Extended Cross-device Reach Centro, a provider of enterprise-class software …

MTS Staff WriterMay 23, 2018, 10:28 pmMay 23, 2018 0 856
Centro
Native & Programmatic Advertising, Sales & Marketing

Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform

Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic …

PRNewswireMay 5, 2018, 11:00 pmMay 6, 2018 0 1732
Centro
Audience Data, Native & Programmatic Advertising, Sales & Marketing

G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform

Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter Centro, a provider of enterprise-class …

PRNewswireMay 5, 2018, 10:30 pmMay 6, 2018 0 2080
centro
Native & Programmatic Advertising

Centro Converges Creative Ad Reporting of Major Digital Channels To Show Holistic Campaign Performance

Centro’s Programmatic Ad System Delivers Digital Media Buying, Workflow, Measurement and Business Intelligence; Additional Release Centralizes Inventory Availability Data from …

MTS Staff WriterMarch 3, 2018, 5:45 pmMarch 3, 2018 0 1576

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