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CEO Interview

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

PacketZoom Unveils Retail App Performance Index for Better Customer Engagement

PacketZoom CEO talks to MTS to explain factors that affect app performance and help marketers identify CDNs to bring excellent CX without disruptions. CMOs are increasingly leveraging the power of mobile app to drive customer engagement in a more meaningful manner. For marketers who are yet to acknowledge the power of mobile app messaging and advertising, 2017 could turn out to be a major tearjerker for them. Despite advancements in predictive and customer behavior analytics, not many martech companies can help CMOs…