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Charles Manning

Kochava Expands Global Footprint with New Office in Tokyo

The Company's Industry-Leading Mobile Data Attribution and Measurement Platform Delivers Unique Value in the APAC Market Kochava, the leading mobile attribution platform and host of the largest mobile data marketplace, announced the opening of a new office in Shibuya, Tokyo. This new location strengthens the company's footprint in the APAC region with a highly competitive, unique offering for secure, real-time data solutions for people-based marketers to measure and optimize their campaigns across all connected devices.…

Steve Bair Joins Kochava as Head of North America Sales

Former Facebook, Microsoft, and eBay Sales and Business Development Executive Will Grow Revenue and Presence for Kochava in North America Kochava Inc., the industry leader in mobile attribution and analytics, announced that veteran ad technology executive Steve Bair has joined the company as Head of North America Sales. Bair served the past five years at Facebook, most recently as Head of North America Mobile for Audience Network with responsibilities that included driving revenue growth. His career includes leading sales…

Kochava Releases Campaign Traffic Insights Report

Index Ranks Media Partners Based on the Completeness of Data Sent, Fraud, Quality, and Strength of Correlation Between Clicks and Installs Kochava Inc., the leader in measurement and attribution for mobile and connected devices, announces the Kochava Traffic Index, an objective, data-driven ranking of media partners available to marketers as a free quarterly report. The report highlights the top 20 media partners, providing marketers with insights on which ones perform highest in the areas of data signal quality, freedom…

Verasity And XCHNG Partner To Enhance Digital Advertising

Verasity's Proof of View (PoV)™ technology tackles digital advertising inefficiencies for XCHNG participants Verasity, a disruptive next-generation video platform has announced its participation in OnXCHNG, the XCHNG partner program. Created by Kochava Labs SEZC ("Kochava"), a research and development subsidiary of Kochava Inc., XCHNG is a revolutionary blockchain technology that centers around insertion orders (IOs, otherwise known as advertising contracts) and a verifiable ledger for the buying and selling of…