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chatbot integration

The Untapped Digital Marketing Potential of WhatsApp

 The numbers speak for themselves: 1.6 billion users over 180 nations. Further, it is the messaging king in 133 of those places. WhatsApp’s dominance shows no sign of slowing, which makes it all the more interesting that many marketers are only just coming to understand the platform’s full potential. Smartphones and chat apps are ubiquitous in the lives of modern consumers, so Marketing through these platforms only makes sense. WhatsApp remains ad-free, but upcoming platform changes and the potential for chatbot…