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Chief Customer Officer

CleverTap Names Abhishek Gupta as Chief Customer Officer

CleverTap, the leading AI-powered customer lifecycle, and user retention platform announced the appointment of Abhishek Gupta as Chief Customer Success Officer. Mr. Gupta brings over 18 years of SaaS and customer success experience which he will apply toward accelerating CleverTap’s momentum as a leading provider of customer engagement and retention solutions in the competitive mobile marketing technology landscape. "As a customer-first organization, investing in the growth of our customer success team is of paramount…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

The New C-Suite: The Rise of the CCO

Ten years ago, with the advance of marketing technology, the role of the Chief Marketing Officer (CMO) fundamentally changed. As marketing shifted from a cost center to a revenue generator, the C-suite increasingly turned to the CMO for detailed data about marketing’s impact on the bottom line. Now, a new C-suite imperative has emerged, and the focus is squarely on the customer. One of the primary impacts of modern marketing is a heightened expectation of a personal and relevant customer experience. More often, today’s…