Browsing Tag

Chris Morley

Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research

SuperData Research Will Complement and Strengthen Nielsen's Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 million paying digital gamers, worldwide. Intelligence provided by SuperData will enhance the…

TechBytes with Chris Morley, President, Nielsen USA

Chris Morley President USA, Nielsen Earlier this year, leading global information and Measurement Company Nielsen had announced the launch of “Nielsen AI”, and “Connected System” for the FMCG industry. With Nielsen AI, marketers can move beyond customer segments, to gain actionable insights for granular audience targeting. We spoke to Chris Morley, President, US, Nielsen, to understand how Nielsen’s Connected System would help align technology and data for smoother collaboration across the business.MTS: What is the idea…