Banner Before Header
Browsing Tag

Chrissie Jamieson

Brands Experiencing Unintended Consequences of GDPR, According to New MarkMonitor Research

Domain strategy and brand protection affected by political and regulatory issues Almost six in 10 (58%) marketers say GDPR has impacted the way they approach domain management and security, with almost one-third (31%) saying the same about Brexit. This is according to the latest global research report released by MarkMonitor, a Clarivate Analytics company and world leader in enterprise brand protection. In addition, 38% say the increased cyber threat has changed or is changing their domain strategy. This figure…

23% of Global Domains Targeted by Cyber-Attacks, Says MarkMonitor

Brands Taking Siloed Approach to Domain Security and Management Almost one-quarter of brands have had their domain targeted by cyber criminals. This is according to the latest global research report released by MarkMonitor, a world leader in enterprize brand protection. The report also highlighted that 62% of brands reported that cybercrime impacted their business in the last year. Almost half of the sample believes brand infringement has increased over the last year, while 46% said that cyber threats influenced the…

Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…