Banner Before Header
Browsing Tag

Christopher Dean

Swrve Appoints Tom Aitchison as Chief Executive Officer

Proven Industry Leader to Scale Business and Drive Growth at the Multi-Channel Marketing Automation Leader Swrve, the leader in multi-channel marketing automation, announced that experienced business executive Tom Aitchison will join the company as its Chief Executive Officer. Aitchison, a global executive with a 25-year proven track record of driving organizational success and scaling established enterprise SaaS startups, has been appointed as the incoming CEO to take Swrve to the next level transforming it into a…

Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement

Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming TV Apps The rules of engagement have changed. Marketing is shifting from broadcast-based monolithic experiences to contextual, personal experiences served to individuals right in their moments of need.  Leading Mobile Marketing Automation company, Swrve has announced the release of Swrve 3.0. Swrve 3.0 is an entirely new platform that reimagines how marketers know and…

Swrve Strengthens Go-to-Market Team with New Appointments to Promote Growth

Leading mobile marketing automation provider, Swrve, has announced the appointment of senior personnel within its go-to-market organization, as it continues to invest in growth for 2018. Swrve added John Whitbeck as its vice president of sales and Lance Standing as its head of worldwide alliances to drive the future of its mobile marketing automation platform and promote organizational expansion. Recommended Read: Swrve Closes $25 Million Series D Funding Round John Whitbeck joins as VP of Sales and is charged with…

Why Mobile Is About More Than Push

Let’s put this in the nicest possible way. There’s a school of thought out there that native mobile marketing = push notifications. I have no interest in naming and shaming, but we talk to people and we frequently hear something along those lines, even if not explicitly stated in such terms. In some ways this is understandable. As consumers we’re all familiar with push (all too familiar in some cases). And as marketers we love anything that feels like activity, and you can’t get much more active than firing out messages…