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A Publisher’s PoV on Affiliate Future: From Fragmented to Focused

Consolidated. Efficient. Well-managed. These are the terms l apply to healthy affiliate marketing programs. Unfortunately, many publishers’ programs are exactly the opposite: fragmented, unproductive, and a chore to maintain. Embracing ways to better manage affiliate programs can jumpstart this revenue stream, provide dynamic reporting, shed valuable insight about how to innovate, and free up staff time that can be invested for improved returns. Tending to your affiliate program with some TLC is worth it. I firmly believe…