Browsing Tag

CitrusAd

Growth Trajectory Attracts Top Retail Media Execs to CitrusAd

CitrusAd Draws Retail Media Rainmakers Concepcion, Kastanos, and Crosby to Support Exponential Growth CitrusAd, the world’s fastest growing retail media platform has accelerated executive staffing as retailers and brands look for expertise in deploying optimal ecommerce strategies. CitrusAd’s technology started by helping retailers utilize their first party data to serve up personalization through sponsored products and display ads. Cofounders, Brad Moran and Nick Paech did not stop there, as their team grew, they…

dunnhumby and CitrusAd Partner to Deliver Customer-Centric Sponsored Products Platform

dunnhumby, the global leader in Customer Data Science, and CitrusAd, the world’s leading retail media platform, have announced the launch of the world’s first Customer-centric sponsored products platform for retailers and brands. Leveraging historical data from a Customer’s off- and online purchasing behaviour, dunnhumby’s Sponsored Products enables retailers to showcase highly relevant products to shoppers using non-interruptive native ads. Consumer Packaged Goods (CPG) brands and their agencies can then create…

CitrusAd Unleashes Banner X for Grocery eCommerce

CitrusAd unleashes Banner X on its retail media platform in the USA which provides brands and retailers with click-through rates that are on average 10 to 30 times traditional display media. Banner X ads are fully responsive, natively served banner ads with real-time personalization that are positioned in the grid of eCommerce product carousels. The ad style is congruent to each retailer’s eCommerce design and layout including fonts, call to action (CTA) buttons, and other style guidelines to complement and enhance the…

Retail Ecommerce Veterans Haase, Lopez & Cheyney Join CitrusAd Amidst Accelerated Demand for Digital Retail Media

Big Hiring Wave at CitrusAd Brings New CRO, VP Solutions Architect and Global SVP of Sales CitrusAd continues to grow its presence and leadership team. Three of the most recent hires are industry veterans David Haase, Christian Lopez and Sean Cheyney. All three have extensive experience in bolstering ecommerce websites with media revenue for retailers and ROAS for advertisers. Marketing Technology News: Zeta Launches Enhanced Marketing Analytics and Insights Solution The recent surge in demand for digital…

Mi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising Industry

Mi9 Retail, the leading provider of end-to-end software solutions for retailers, wholesalers and brands, announces a strategic partnership with CitrusAd, the world’s leading retail media platform. Major retailers globally are deploying the CitrusAd platform to grab a greater share of the online advertising revenue dominated by US tech companies such as Amazon, Google, and Facebook. By partnering with CitrusAd, Mi9 will equip its retailers with the ability to better monetize their digital real estate akin to the…