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CJ Affiliate

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

"Affiliate is constantly evolving, and if you look at its impact on customer value and incrementality, the channel is underrepresented in terms of advertising investment.." Tell us about your role and journey into Marketing. What inspired you to be part of CJ Affiliate? I always wanted to be in business since I was a kid. I was living in New York when I bought and ran a Bagel shop—it was doing well but I wanted to do more, so I eventually sold it. Running my own business taught me that success is driven by the products you…

Conversant and CJ Affiliate Launch New GDPR Compliance Tool for Digital Advertising

Free GDPR Compliance Tool Enables Advertisers and Publishers to Gain Unambiguous Consumer Consent Ahead of the Upcoming GDPR In a recent announcement, Conversant and CJ Affiliate have launched a new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers. With this new lightweight application, visitors to advertiser and publisher websites are asked for both GDPR and ePD compliant consent, before the processing of cookie IDs or other personal data. Recommended Read:…