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CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

CleverTap Named One of Forbes’ Best Startup Employers 2020

User Engagement and Retention Leader Recognized by Forbes for Employer Reputation, Employee Satisfaction, and Company Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it has been recognized as part of Forbes' inaugural list of America's Best Startup Employers for 2020. Forbes and Statista, Inc., the world-leading statistics portal and industry ranking provider, conducted an independent evaluation of 10,000 companies that qualified for analysis. CleverTap is one of 500…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CleverTap, SiriusXM, Ellie Mae, WatchGuard Technologies, WatchGuard Technologies, and Global Cloud Xchange. CleverTap Strengthens Global Presence with Expansion into the Middle East  CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery…

CleverTap Strengthens Global Presence with Expansion into the Middle East

User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are just a few of the new brands leveraging CleverTap's platform to help engage, retain and grow their users. By expanding…

CleverTap Helps Marketers Bust Brackets During March Madness

Customer Retention Leader Delivers Mobile Marketing Pointers for Engaging Users During College Basketball Season It's the beginning of March, and all eyes are on the NCAA men's college basketball tournament and the winning bracket. An average of 10.5 million viewers tuned in to the March Madness tournament in 2019,1 making it an ideal time for brands to think about building engagement with basketball fans. In preparation for March Madness, CleverTap, a leading AI-powered customer lifecycle and user retention platform, is…

CleverTap Names Julie Simon Vice President of Marketing for Asia-Pacific Region

B2B Industry Veteran to Spearhead Go-To-Market Strategy and Regional Growth CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced that Julie Simon will join the company as vice president of marketing for Asia-Pacific. In this newly-created role, Simon will lead all aspects of marketing for APAC, including go-to-market strategy, digital marketing, partner marketing, and branding and awareness programs. "As CleverTap continues its aggressive global expansion strategy, bringing on a…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

CleverTap Presents “Inspiring Women” Video Series

User Engagement and Retention Leader Shines Light on Women Technology Leaders in Leading Up to International Women's Day CleverTap, a leading AI-powered customer lifecycle and user retention platform, is celebrating the success of women leaders in technology with "Inspiring Women," a new interview-based video campaign. Running through International Women's Day on March 8, 2020, the series will highlight the stories, journeys, setbacks, and learnings of thirteen of today's women leaders in marketing, showcasing their…

CleverTap Achieves AWS Retail Competency Status

CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it has achieved Amazon Web Services (AWS) Retail Competency status. The recognition acknowledges that CleverTap has technical proficiency and proven customer success across numerous innovative solutions in the Customer Engagement category of the AWS Retail Competency that help retail marketing leaders to proactively attract and retain customers. AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to…

CleverTap Names Walt & Company US Public Relations Agency of Record

Walt & Company, an award-winning Silicon Valley tech public relations and social media agency, announced that it has been selected by CleverTap as its U.S. public relations agency of record. CleverTap is the leading AI-powered customer lifecycle and user retention platform that helps brands maximize user lifetime value. Marketing Technology News: 4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools "Recognizing the importance of building brand value and loyalty in the exploding global…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

CleverTap Completes $35 Million Series C Funding to Drive Global Growth

Tiger Global Management, Sequoia Capital India Deepen Investment in Company’s Winning Platform for Mobile Customer Engagement and Retention CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced it has completed its Series C investment round, allowing further acceleration as a global leader in mobile app marketing. Growing at 250% YoY since 2015, CleverTap intends to use the funds to build out its new US-based engineering hub, add enhanced predictive capabilities to its market-leading…

CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem

Miten will join CleverTap Global Executive Leadership team and contribute to the strategic growth by leading Channel Partnership and Alliance programs CleverTap, the leading customer retention SaaS platform, announced that Miten Mehta has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions. Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase…

CleverTap Partners With Vonage to Enable the WhatsApp Business Solution via Nexmo Messages API

Businesses can instantly reach billions of users to provide convenience, support and personalization on the go CleverTap, the full-stack customer lifecycle management platform, released an integration with Nexmo, the Vonage API Platform, and its Messages API to add the WhatsApp Business solution to CleverTap's engagement suite. With this integration, CleverTap enables two-way communication with customers on one of the most widely used channels worldwide. Today's consumers want to interact with businesses just like they…

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region's leading online movie ticketing service, today announced that it is leveraging CleverTap's Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap's Coeus Data-Science Engine to segment an audience based on how high (or low) their…

CleverTap Achieves Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency Status

CleverTap, the full stack customer lifecycle management platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status. This designation recognizes that CleverTap provides proven technology and deep expertise to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer engagement and experience including: marketing automation, analytics, segmentation and campaign management to engage prospects and customers with…

What is your Marketing ROI: Understanding Real Impact to Grow Revenue

Dvanced Customer Lifecycle Management Platform, Clevertap Launches a Powerful Reporting Dashboard to Bring Longer Term Measurability to Marketing Initiatives  CleverTap, the advanced customer engagement platform, released a measurement dashboard, called Real Impact, to help marketers measure the consolidated impact of their campaigns over a long-term. With Real Impact, they can attribute the ROI of marketing spend to key business metrics such as revenue per user, conversion, retention, stickiness, recency and frequency.…

CleverTap Scoops $26 Million Funding; Focused at Driving Innovation in Customer Lifecycle Management Technology

Focus on Product Innovation, Data Science-Driven Product Capabilities for Enterprises to Optimize Customer Experiences at Scale Customer lifecycle management platform, CleverTap, announced a $26 million Series B funding round, led by Sequoia India with participation from new investor, Tiger Global Management, and existing investor Accel. The funds will be used to accelerate CleverTap's data science-driven product capabilities and scale to meet fast-growing demand for its customer lifecycle management platform. The new…

Enable Contextual Recommendations in Minutes with CleverTap’s New Recommendation Engine

New Feature Leverages Proprietary Data Science Models to Provide Actionable Suggestions Based on Evolving Consumption Patterns Mobile marketing automation platform CleverTap announced the release of their new product, Recommendation Engine, giving marketers a data science-driven way to reach customers with timely and relevant content, proven to drive conversions by up to 70 percent. The feature is the latest in a rapidly-expanding list of CleverTap's customer lifecycle management capabilities. With the new feature,…

CleverTap Partners with Nexmo, the Vonage API Platform, Empowers Marketers to Communicate with Their Customers at Scale

Mobile Marketers Can Now Leverage Various Channels of Customer Communications, Such as SMS, Social Messaging Apps and More, to Craft Engaging Customer Experiences That Drive Reliable Long-Term User Retention and Customer Satisfaction with Reliability and Dependability The leading mobile marketing automation platform, CleverTap, announced it has chosen, Vonage, a business cloud communications leader, to enable additional user engagement channels directly from CleverTap’s mobile automation platform via Nexmo, the Vonage API…