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Clevertap

Mobile Marketing Powerhouse CleverTap Partners with Logicserve to Help Clients Stand Out in India’s Booming Smartphone Market

CleverTap, a leading AI-powered customer lifecycle and user engagement platform, and Logicserve Digital, a digital marketing and transformation company announced their partnership to bring retention-based mobile marketing to the agency's robust client portfolio in India. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising CleverTap and Logicserve Digital will focus on helping customers across India, MENA and APAC to effectively use…

From Brain-Child to Glory: Mobile Marketing Giant CleverTap Launches New Vlog on Brand Inception

CleverTap's Manager of Brand and Customer Marketing interviews prominent business leaders to tap into their journey to brand success CleverTap, a leading AI-powered customer lifecycle and user retention platform, today announced the launch of Journey to Success, a new video blog series featuring conversations with prominent business leaders who brought their brand from idea to reality. Hosted by Ruchika Sharma, CleverTap's Manager of Brand and Customer Marketing, the vlog will chronicle the ups and downs of building and…

CleverTap Named One of Forbes’ Best Startup Employers 2021

Mobile Marketing Powerhouse CleverTap Recognized as One of the Best Startup Employers for Second Consecutive Year CleverTap, a leading AI-powered customer lifecycle and user retention platform, has been recognized as one of Forbes' Best Startup Employers in America for the second consecutive year. Forbes and market research company Statista partnered to identify the top startups in the world by going directly to the source — their employees. Together, they evaluated 2,500 American businesses with at least 50 employees on…

Are You Using Push Notifications? Almost Everyone Else Is According to a Recent Market Survey From CleverTap

CleverTap surveyed mobile and marketing executives to find out how they plan to thrive in 2021 and beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

Else Is According to a Recent Market Survey From CleverTap

CleverTap Surveyed Mobile and Marketing Executives to Find Out How They Plan to Thrive in 2021 and Beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

CleverTap Appoints Dave Dabbah as CMO

CleverTap, the leading AI-powered customer lifecycle, and customer engagement and retention platform, announced the appointment of Dave Dabbah as the company's new Chief Marketing Officer (CMO). With more than 20 years of experience building marketing programs that dramatically accelerate growth and catalyze business success, Dabbah joins a global leadership team focused on industry leadership in the competitive mobile marketing space. Marketing Technology News: GetAccept Secures $20 Million in Series B Funding "Having…

CleverTap Appoints Jasmeet Gandhi as Head of Business Development and Alliances

CleverTap, the leading AI-powered customer lifecycle, and user retention platform announced the appointment of Jasmeet Gandhi as Head of Business Development and Alliances. Mr. Gandhi brings over 20 years of product marketing, sales, and strategic alliances experience which he will leverage as he builds on CleverTap’s momentum in the competitive mobile marketing technology market. Mr. Gandhi will be based out of CleverTap’s Mumbai offices. Marketing Technology News: BrandTotal Raises $12 Million in Series B Round to Expand…

CleverTap Names Abhishek Gupta as Chief Customer Officer

CleverTap, the leading AI-powered customer lifecycle, and user retention platform announced the appointment of Abhishek Gupta as Chief Customer Success Officer. Mr. Gupta brings over 18 years of SaaS and customer success experience which he will apply toward accelerating CleverTap’s momentum as a leading provider of customer engagement and retention solutions in the competitive mobile marketing technology landscape. "As a customer-first organization, investing in the growth of our customer success team is of paramount…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

CleverTap Named One of Forbes’ Best Startup Employers 2020

User Engagement and Retention Leader Recognized by Forbes for Employer Reputation, Employee Satisfaction, and Company Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it has been recognized as part of Forbes' inaugural list of America's Best Startup Employers for 2020. Forbes and Statista, Inc., the world-leading statistics portal and industry ranking provider, conducted an independent evaluation of 10,000 companies that qualified for analysis. CleverTap is one of 500…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CleverTap, SiriusXM, Ellie Mae, WatchGuard Technologies, WatchGuard Technologies, and Global Cloud Xchange. CleverTap Strengthens Global Presence with Expansion into the Middle East  CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery…

CleverTap Strengthens Global Presence with Expansion into the Middle East

User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are just a few of the new brands leveraging CleverTap's platform to help engage, retain and grow their users. By expanding…

CleverTap Helps Marketers Bust Brackets During March Madness

Customer Retention Leader Delivers Mobile Marketing Pointers for Engaging Users During College Basketball Season It's the beginning of March, and all eyes are on the NCAA men's college basketball tournament and the winning bracket. An average of 10.5 million viewers tuned in to the March Madness tournament in 2019,1 making it an ideal time for brands to think about building engagement with basketball fans. In preparation for March Madness, CleverTap, a leading AI-powered customer lifecycle and user retention platform, is…

CleverTap Names Julie Simon Vice President of Marketing for Asia-Pacific Region

B2B Industry Veteran to Spearhead Go-To-Market Strategy and Regional Growth CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced that Julie Simon will join the company as vice president of marketing for Asia-Pacific. In this newly-created role, Simon will lead all aspects of marketing for APAC, including go-to-market strategy, digital marketing, partner marketing, and branding and awareness programs. "As CleverTap continues its aggressive global expansion strategy, bringing on a…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

CleverTap Presents “Inspiring Women” Video Series

User Engagement and Retention Leader Shines Light on Women Technology Leaders in Leading Up to International Women's Day CleverTap, a leading AI-powered customer lifecycle and user retention platform, is celebrating the success of women leaders in technology with "Inspiring Women," a new interview-based video campaign. Running through International Women's Day on March 8, 2020, the series will highlight the stories, journeys, setbacks, and learnings of thirteen of today's women leaders in marketing, showcasing their…

CleverTap Achieves AWS Retail Competency Status

CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced it has achieved Amazon Web Services (AWS) Retail Competency status. The recognition acknowledges that CleverTap has technical proficiency and proven customer success across numerous innovative solutions in the Customer Engagement category of the AWS Retail Competency that help retail marketing leaders to proactively attract and retain customers. AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to…

CleverTap Names Walt & Company US Public Relations Agency of Record

Walt & Company, an award-winning Silicon Valley tech public relations and social media agency, announced that it has been selected by CleverTap as its U.S. public relations agency of record. CleverTap is the leading AI-powered customer lifecycle and user retention platform that helps brands maximize user lifetime value. Marketing Technology News: 4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools "Recognizing the importance of building brand value and loyalty in the exploding global…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

CleverTap Completes $35 Million Series C Funding to Drive Global Growth

Tiger Global Management, Sequoia Capital India Deepen Investment in Company’s Winning Platform for Mobile Customer Engagement and Retention CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced it has completed its Series C investment round, allowing further acceleration as a global leader in mobile app marketing. Growing at 250% YoY since 2015, CleverTap intends to use the funds to build out its new US-based engineering hub, add enhanced predictive capabilities to its market-leading…