Browsing Tag

Clickback

Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their accuracy and reduce manual aspects of different tasks." Tell us about your role and how you got here. What inspired you to start a B2B lead-gen software company? I’d first like to start off by telling you what Clickback does. We are a B2B Software-as-a-Service (SaaS) company located in St. Catharines, Canada. Since we launched in 2010, we’ve helped thousands of…

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation…