2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area
The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation software.
Another aspect of AI making headway in the B2B arena is data aggregation, such as that used in the list cleaning features of Clickback’s email lead generation software Clickback MAIL. This product processes external data sources on a continuous basis, maximizing deliverability.
Artificial intelligence allows marketers to tap into audiences that show initial signs of intent and automatically trigger the delivery of personalized messaging or advertising campaigns. This type of activity engages potential prospects in a relevant conversation early in the buying cycle. As an example, if a company happens to research one of a marketer’s competitors, the marketer can launch an advertising campaign comparing the benefits of the marketer’s product with those of the competitor.
“The lead intelligence features of Clickback’s website visitor identification software, called Clickback WEB, includes everything from advanced lead scoring to behavioral data. This turns a chaotic pile of data into an overview of predictable buying behavior for B2B marketers and sales teams. We’re on the verge of a whole new world, and 2018 will see even more advances for AI in marketing,” said Kyle Tkachuk, CEO, Clickback.
Tkachuk sees a number of interesting advances for artificial intelligence in marketing for 2018, including the use of AI for the delivery of an individual experience to each customer. Artificial intelligence allows the switch to an automatic versus a manual approach in such personalization. This automation will make personalized website experiences for visitor’s possible.
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