Percolate Leads The Pack in The First-Ever Gartner Magic Quadrant Analysis for Content Marketing Platforms; Evaluation Based on Completeness of Vision and Ability to Execute
Percolate, a leading Enterprise Content Marketing Platform has been positioned by Gartner in the Leaders quadrant of the “Magic Quadrant for Content Marketing Platforms 2018“. This marks the debut for any such analysis of Content Marketing platforms from Gartner. Empowering marketers to manage integrated marketing campaigns and gain visibility into content creation across teams and channels, Percolate’s Content Marketing Platform streamlines and standardizes any organization’s content marketing processes.
Gartner “Magic Quadrant for Content Marketing Platforms 2018” was executed by Kirsten Newbold-Knipp, Christopher Ross, and Stephen R. Wellman, and released on 27 March 2018.
Percolate’s Content Marketing Platform Removes Bottlenecks in the Process
At the time of this announcement, Randy Wootton, CEO, Percolate, said, “The content produced and managed by the marketing team today and in the future must not only drive consistent, clear communications across channels but needs to create meaningful, personalized experiences with consumers.”
Randy added, “Yet there’s an enormous gap that exists between the content that is needed and the resources available to create it. Percolate removes this content bottleneck by arming marketers with the processes and technologies to reach more customers in more places than ever before.”
According to Gartner, “The Percolate solution provides capabilities that span the content marketing life-cycle, including strategy, planning and production management, asset management, and integration with a variety of distribution and publishing platforms. Clients praise the comprehensive nature of the Percolate solution and its ability to support their entire content marketing process.”
Strategic Vision to Continue Leader Position Among Content Marketing Platforms
Randy continued, “When I joined Percolate in January of this year, I knew the company was the clear leader in Content Marketing Platforms, and this year’s Magic Quadrant further reinforces the commitment we have to help marketing teams across the globe adapt to the constantly evolving content demands of today and into the future.”
Percolate has been a leader in the content marketing industry from the beginning, enabling marketing teams across the globe to succeed in today’s digital era. On 19 April in San Francisco, Percolate will be hosting its premier customer event, Transition 2018, now in its fourth year, during which some of the brightest minds in marketing will discuss the increasingly important role content is playing across the customer journey.
Currently, Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content.