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customer journey

Perry Wallack Joins Assembly’s Board

Assembly, an e-commerce technology company, announced the appointment of Perry Wallack, co-founder and former CFO of Cornerstone OnDemand, to its Board of Directors. Wallack, who retired from his role as Cornerstone's chief financial officer in 2016, held the position since the company's inception in 1999. Wallack also serves, or has served, on the boards of several SaaS companies, including Kareo, Procore, Tapin2 and TigerConnect. "We are honored to have Perry join our board of directors. His background in successfully…

Usermind Named a Leader in Customer Journey Orchestration

Usermind, the creator and pioneer of Experience Orchestration (XO), announced that independent research firm Forrester has named it a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020 report. Among the 11 vendors evaluated, Usermind's XO Platform received the highest score in the Current Offering category. Additionally, Usermind was the only vendor to receive five out of five ratings in each of the sub criteria of Journey automation and orchestration; as well as Services, client experience, and…

Kitewheel Positioned as a Leader in Customer Journey Orchestration Report, by Independent Research Firm

Noted for Real-Time Decisioning with highest scores possible in Journey Testing and Optimization, Security, and Scalability   Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The company’s Wave rankings included the highest scores possible in the journey testing and optimization category as well as in the technology criteria, which focuses on…

MarTech Interview with Christine Rimer, VP of Customer Experience and Advocacy at SurveyMonkey

"Convenience is not separate from experience but rather a critical aspect of the customer experience." Tell us about your role as SurveyMonkey’s CX and advocacy leader?  As the leader of customer experience and advocacy at SurveyMonkey, my work focuses on innovating CX for three specific areas: SurveyMonkey, our customers and the industry as a whole. First, I’m responsible for improving the customer journey at SurveyMonkey through a holistic CX program. I work together with my team and across departments to ensure a…

Amplitude Announces New Breakthrough in Product Analytics

Industry-First No-Code Milestone Analysis Will Help Product Teams Identify How New Users Become High-Value Customers Amplitude, the leader in product intelligence, today announced the launch of its new milestone analysis capability. An industry first, Amplitude’s no-code milestone analysis empowers product teams to pinpoint the exact moments in the customer journey that convert new users into high-value customers. By identifying these key milestones, product teams can engineer product experiences to ensure that more…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

Salesforce Grants Equity Awards to Evergage Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to new employees who joined Salesforce in connection with the acquisition of Evergage. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership Evergage’s real-time, cros-channel personalization and machine learning …

Ecrion Enhances Its Customer Experience Platform Providing More Customization

With the upgraded CCM platform, Ecrion is providing a faster, user-friendly customer communication management solution Ecrion announced the release of the latest version of its customer communication (CCM) and customer experience (CX) platform. This release, based on a microservices architecture, also introduces a new suite of digital experience (DX) applications, designed with specific business processes in mind, including insurance claim processing, loan applications, patient onboarding, and more. "For businesses…

ServiceSource and Red Hat Build on 10-Year Collaboration

ServiceSource, the digital customer journey experience company, announced today that it has extended its relationship with Red Hat, Inc., the world’s leading provider of open source solutions. Through a new agreement, ServiceSource builds upon its history of strong collaboration, focused on supporting Red Hat’s mid-market customer relationships. ServiceSource’s customer success experts will add a layer of high-touch onboarding and customer health checks as part of an initiative designed to expand and renew Red Hat’s…

Kustomer Acquires Automation Technology Company Reply.ai, Accelerating Kustomer IQ’s Intelligence Platform To Help Companies…

Reply is the first acquisition for Kustomer, reinforcing Kustomer's commitment to AI and machine learning capabilities throughout the customer journey. With Reply, Kustomer will now offer enhanced chatbot and deflection capabilities through its customer service platform Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announced today it has signed an agreement to acquire Reply.ai, a customer service automation company founded in 2016 that helps companies…

29% of US Consumers will Increase Long-term Use of Digital Channels Because of COVID-19 Pandemic

But 61% disappointed by brands online response and lack of personalization, impacting future spend, Kameleoon research finds The current COVID-19 crisis is driving long-term changes in how US consumers buy and interact with brands – and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a new study of 1,000 US consumers. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature The research, commissioned by AI-powered…

JRNI Ups the Ante on Data-Driven Decisions

JRNI, a leading SaaS scheduling platform designed to optimize the customer journey through powerful personalized experiences both in-person and remotely, today announced the availability of JRNI Analytics. The tool is designed to provide retailers, retail banks, wealth management firms, and other businesses with insights into consumer behavior, business trends, and conversions. Marketing Technology News: Adfone Announces the Closing of a $7.5M Seed Funding Round to Expand its Play2Pay Rewards Platform As scheduled…

JRNI Launches JRNI Forward Suite

Package designed for businesses confronting the new business as usual JRNI, a leading SaaS scheduling platform designed to optimize the customer journey through powerful personalized experiences both in-person and remotely, announced the availability of its JRNI Forward suite. This package is designed to facilitate a smooth transition for businesses as they recover from the effects of the COVID-19 pandemic. Marketing Technology News: Modus Create Named a Top Ten Digital Transformation Solution Company Earlier this…

Steel Manufacturer Acciaieria Arvedi Selects In Mind Cloud for Configure Price Quote

In Mind Cloud, provider of a leading manufacturing sales platform, announced that Acciaieria Arvedi has signed a long-term contract for the Configure Price Quote Platform (MX CPQ) to power more efficient and profitable sales. Acciaieria Arvedi is a leading steel provider with customers around the globe and from various industries, including the automotive market. The Arvedi Group employs 3800 people with consolidated revenues of about 3 billion Euros. Acciaieria Arvedi values In Mind Cloud's Configure Price Quote platform…

4 Tips to Help Your Brand Survive Social Distancing

The coronavirus pandemic has significantly impacted how businesses advertise to customers and how brands communicate USPs and core messaging above the line. The global plan to combat the spread of the virus is largely to enforce nationwide lockdowns and encourage people to stay at home. This forces users to adapt, and as they do, are potentially forming new long-term consumer habits. Understanding these changes, as a brand is fundamental in surviving such trying times. You know your business better than anyone, and…

Namogoo Acquires Personali To Expand Its Range Of Solutions For eCommerce Growth

Namogoo will integrate Personali’s AI-powered personalized incentives technology as part of the company’s platform of customer engagement solutions for driving online business growth Namogoo, the pioneer in Customer Journey Hijacking Prevention, announced today the acquisition of Personali, a company specializing in AI-powered behavioral analytics tools for personalizing in-site incentives and increasing sales. The strategic acquisition is the first of its kind for Namogoo. Namogoo’s client-side platform uses Machine…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

First-of-Its-Kind Industry Survey Identifies the Digital Experience Wants and Needs of App Dev, Web and Business Leaders Worldwide

900+ decision makers understand the imperatives of digital experience, yet the majority have cancelled or postponed projects; Progress identifies those triggers and how to overcome them Progress, the leading provider of application development and digital experience technologies, today announced the results of its 2020 digital experience survey, “Digital Experiences: Where the Industry Stands.” In this first-of-its-kind survey, Progress gleaned insights from more than 900 app dev, web, marketing and business leaders…

Amplitude Announces Product Intelligence Collaboration with AWS AppFlow

Amplitude, a leading product intelligence platform that allows companies to build great product experiences, today announced an integration with AWS AppFlow, a just-launched, fully managed Amazon Web Services (AWS) service that provides AWS customers with an easy and secure way to transfer data between AWS services and SaaS applications in just a few clicks. AWS AppFlow securely orchestrates and executes the transfer of data between AWS storage, analytics, and machine learning services and SaaS applications. Amplitude is an…

StorageMart Harnesses Voice Technology to Assist Customers

Columbia-based company leads the storage industry in exploring voice technology as part of the customer journey StorageMart unveils its first foray into voice technology with the launch of the StorageMart Alexa skill that, when enabled, allows consumers to get guidance on their storage sizing questions. The skill also allows customers to find out information on policies and general storage questions. Upcoming releases will include an expanded answer library, location-specific details, tips on making the most of space, and…