Content Creation

Blippar, the leading Augmented Reality (AR) technology company, has announced the appointments of Carla Henderson as VP Brand Partnerships and Jack Hallahan as EVP Partnerships as part of the company’s global growth strategy. Blippar continues to scale its reach and innovate its client offering to address a market where AR is forecast to reach 72.8 billion U.S. dollars in 2024. Henderson and Hallahan will report to CEO Faisal Galaria and join Blippar’s established commercial team in the US, working closely with Keith…

Popular Pays, a leading influencer marketing and content creation platform is excited to announce their integration with eCommerce software solution, Shopify. Shopify is the leading omni-channel commerce platform that enables business owners to design, run, and manage their store's sales channels ranging from web, mobile, social media, marketplaces, and brick-and-mortar.  Shopify currently powers over a million businesses in approximately 175 countries. Marketing Technology News: Validity Announces Expansion of…

Smartling, provider of the #1 rated enterprise translation management system, announced Transcreation Tool, the all new translation interface to enable transcreation services. Transcreation is the process of creatively re-writing the meaning, intent, style, and tone of the source text to be culturally appropriate for each market. The transcreation process goes beyond the basic process of translation and instead ensures the target content reflects the nuances not only of each language but also how each market uses language…

Interactive Technology Platform Adds New Capabilities to Modernize Content Creation and Delivery Integreon, a global managed services provider and leader in creative services delivery, and Turtl, a content creation and automation technology company, announced a new partnership. Integreon will be using Turtl’s platform in its company’s global Creative Services practice to deliver innovative and compelling digital materials for clients. Integreon’s content designers and production graphics teams will utilize Turtl’s tools to…

Global media leader selects AWS as its preferred broadcast cloud provider to power one of the largest digital transformations in the media and entertainment industry Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, and ViacomCBS announced an agreement that makes AWS the preferred cloud provider for ViacomCBS’s global broadcast media operations. As part of the strategic agreement, ViacomCBS will migrate operations for its entire broadcast footprint, which spans 425 linear television channels and 40 global data…

The agreement provides for the creation of a new AI platform for the Digital Healthcare market and the sharing of future revenues by the two companies Intema Solutions Inc., maker of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce that it has entered into an agreement to form a strategic partnership with HealthCentric AI Inc. (“HealthCentric”). Marketing Technology News: Nexway Announces Departure of Chief Strategy Officer Casey Potenzone The agreement…

MediaCentral | Collaborate and MediaCentral | Reporter apps and new NRCS integration accelerate end-to-end workflows for news, sports and post production teams Avid announced its comprehensive media workflow platform, MediaCentral, accelerates end-to-end workflows for TV news, sports and post production teams with the introduction of mobile apps and support for third-party newsroom computer systems (NRCS) that drive increased collaboration and openness. Whether working in the studio or in the field, production teams and…

WeVideo, a leading cloud-based video and content creation platform for business, education, and everyday creators, announced a new feature that allows multiple users to collaborate and edit the same video at the same time. Real-time collaboration is immediately available to all WeVideo for Schools accounts, including district, school, and classroom plans, at no additional cost. To activate real-time collaboration for users, admins simply need to log into their WeVideo for Schools accounts and turn on the feature, which is…

Contently, the content marketing solution of choice for the world's most valuable brands, was selected as the leader in enterprise content creation software for G2's Fall 2020 Grid report. G2's Enterprise Content Creation Grid looks at two major factors: satisfaction and market presence. Rankings are based on customer reviews and "data aggregated from online sources and social networks," which makes it unique compared to most analyst reports. Marketing Technology News: Digital Media Solutions Acquires Insurtech Company…

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced the launch of Liferay DXP 7.3. Liferay DXP supports the need for today’s organizations to digitize their operations and quickly create engaging digital experiences for customers, dealers, partners, and employees. “We’re proud of our exceptional strength in addressing the needs of authenticated users in complex B2B, B2E, and long-term B2C use cases like partner and dealer portals, intranets,…

VYCEZ, a brand-new social media platform that enable creators to monetize their content through paid subscriptions, announced their site is officially live and available for beta access. Viewers, referred to as members, can follow creators' channels for free or subscribe for a fee to gain access to exclusive content. Creators are able to earn 90% commission for their exclusive content, well above the current industry standard, enabling them to run full or part-time businesses from anywhere in the world. Marketing…

Popular Pays, a leading influencer marketing & content creation platform, is excited to announce that Rishad Tobaccowala has joined their advisory board. Throughout his 40 year tenure in advertising, Rishad has been a leader in next-generation trends and technology. Most notably, he founded Starcom IP and Giant Step, led innovation at VivaKi, helped launch SMG Search, Denuo, and Play, and ultimately served as Chief Growth Officer and Chief Strategist of Publicis Groupe, the world's third largest communication firm…

EX.CO - The Experience Company, a leading global content technology, announced the launch of Journey, a decision tree-style content experience on the company's interactive content creation suite. With Journey's unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions amongst discerning consumers in time for the holiday season. Already tested and loved by leading brands such as Sky TV, Journey offers the…

New Capabilities Help Everyday Entrepreneurs Create Impactful Visuals and Build Brands that Stand Out Online GoDaddy, the company that empowers everyday entrepreneurs, announced its popular content design app Over by GoDaddy, is now deeply integrated into Websites + Marketing. This enables anyone to easily create impactful visuals right inside of Websites + Marketing, its website builder and set of marketing tools. Marketing Technology News: Roku OS 9.4 Provides New Ways to Access Content, More Voice Options &…

Leading influencer and content creation platform, Popular Pays is excited to announce the launch of TikTok Search. The proprietary tool allows brands to search from the largest database of TikTok influencers & creators including over 550,000 profiles. TikTok Search incorporates filters that range from the number of followers (starting at 5,000), average views, and average number of likes to make discovery quick and easy. Profiles that match a brand's needs can then be saved to make future activation seamless. "We love…

As COVID-19 restrictions shut down shoots around the world, the creativity in influencer marketing has soared. Thanks to lockdown we already know we’re in for a year of re-runs on TV. Social distancing has made it impossible for shoots, with their many stylists, photographers and assistants, to go ahead and for new content to be created. Magazines are in the same boat and we’ve seen quick-thinking publications, like Vogue, swap their usual celebrity covers for beautiful illustrations. In advertising, digital content…

Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. The COVID-19 global pandemic has made it painfully clear that the ability to sustain marketing operations while attempting to shift most of your employee base from a physical environment to a remote workforce is a daunting challenge. In the near future, this global event will act as an accelerator for companies to address marketing technologies and martech integrations much more critically.…

Company streamlines content lifecycle management, announces CHILI publisher integration and releases Javascript software development kit for third-party solutions Sitecore, the global leader in digital experience management software, released version 3.4 of Sitecore Content Hub, offering new robust, streamlined and scalable capabilities to help brands accelerate their digital transformations. Brands today manage thousands of digital assets to create engaging digital experiences for their customers. Leading…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qumulo (Analytics), VidOps (Content), Tiger Analytics (AI/ML), Nuvias  (Unified Communication), and Sprinklr (Customer Experience). Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for…

Since lockdown, the team has seen a 66% increase in animation projects London based start-up VidOps launches its global digital content creation platform, as a new efficient way for organisations to manage and create their visual media in one place. Through the platform, customers can connect and collaborate with global creatives on projects in real-time, resulting in high quality content. Over half (52%) of projects since the beginning of COVID-19 have been delivered in 24-48hours. Remotely-produced videos are an…