Content Creation

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

Global digital transformation agency TA Digital announced that it is now a Magento Commerce Specialized partner in the Americas region. This announcement marks TA Digital's second specialization in two weeks as this accomplishment comes on the heels of the company earning an Adobe Target Specialization. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  The Adobe partner specialization is a stamp of approval…

Dealer.com, a Cox Automotive brand, announced it has been selected as a Genesis' website, digital retailing and digital advertising provider. Today, through Dealer.com's Website Choice program, Genesis dealers gain access to a more innovative and personalized digital storefront experience that delivers the technology and expertise for dealers to exceed consumer expectations. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company "Connecting a dealer's solutions is more important…

Paving the Way for Influencer Marketing Data Beyond Likes, Reach and Engagement Leading influencer marketing and social content creation SaaS platform, Popular Pays, is excited to announce Group RFZ, a digital measurement firm helping clients understand and demonstrate the impact of influencer and content marketing on top-of-the-funnel or brand building efforts, as the first organization in their new Partner Program. The Popular Pays Partner program adds a layer of service and insight to their clients to lead the industry…

Revenue enablement is a customer-centric discipline that covers the entire buyer journey, from awareness of a specific business problem through solution discovery, purchase, deployment and beyond. It leverages the key portions of Sales Enablement (communications, training, and coaching) and extends it to the entire go-to-market organization. Revenue enablement, however, goes one step further, extending the powerful aspects of Sales enablement to focus on collaboration and alignment, process improvement and data-informed…

Tsū Inc., the social that pays, announces the appointment of Lesley Ma to its Board of Directors. Ms. Ma joins a board led by Chairman Greg Fell alongside Tsū CEO John Acunto, Tsū CFO Scot Weisberg, Terracap CEO Larry Krauss, Trybl CEO David Kerzner, and Silicon Alley Advisers CEO Sean Cross. Her appointment became effective December 20, 2019. Ms. Ma currently serves as VP, Chief Information and Continuous Information Officer of NSF International, a global public health organization operating in more than 175 countries. …

Role to Integrate and Innovate Across Stagwell's Offerings, Creating the Agencies of the Future The Stagwell Group named Ray Day as Vice Chair of its Marketing and Communications Agencies.  The new leadership position will continue the integration, innovation and growth of the Stagwell Group companies, building the agencies of the future and enabling the future of communications and marketing. Day, a recognized voice and leader in communications and public relations, joins Stagwell with more than three decades of…

Professional Audio Innovators SARAMONIC and World Renown Stabilization Company BENRO (Both Distributed by Mac Group) Release the ROADIEOGRAPHER CONTENT CREATION SERIES. Designed for Solo Artists, Musicians, and Bands, the 3 Levels of Kits Provide All of the Tools Needed for Consistent Professional Content Creation in Audio, Video, and Photography What is a Roadieographer? The member of the group who is ultimately responsible for Content Creation, Marketing, and Storytelling. They help turn bands into Brands. Larger acts…

Playmaker Brings Authentic Sports Proficiency to The Modern Marketing Portfolio Dawn is adding Bleacher Report's in-house creative agency Playmaker to its portfolio of specialist agencies. The addition of Playmaker expands Dawn's best-in-class marketing services portfolio with a leading voice and expertise in sports marketing, strategy, and content creation. For Playmaker, this partnership will broaden its exposure to a powerful collection of leading brands across endemic and non-endemic brand categories. Bleacher…

Brex Bolsters its Ecommerce Offering to Connect Brands with Digital Marketing Resources Brex, the financial technology company that helps ambitious companies scale, launched its marketing agency partner program, including a directory to help its customers find outsourced marketing services that best fit their needs. “Ecommerce has fundamentally changed retail, and as a result, financial providers must evolve and help their customers navigate both the financial and operational challenges of the new landscape” This is a…

Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests... Hi , I'm finalizing a presentation for a late-stage prospect and could use your help refining the message and deck design. Can you support? BTW, my meeting is at 9 am tomorrow morning... thank you! - On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these unplanned efforts become major contributors to marketing waste,…

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

SDL’s Web Content Management (WCM) Platform Helps Brands Get Smarter with Digital Content, Integrating with CRM, eCommerce and DAM Platforms A global leader in content creation, translation, management and delivery, launches SDL Tridion Sites 9.1, its latest web content management platform.  Driving improved efficiency for marketers and digital teams, it now provides users with centralized access to content and data repositories from elsewhere in their organization, making it even easier to deliver highly relevant digital…

Ceros, an experiential content creation platform, announced that it will be an exhibitor in Boston at INBOUND 2019, an annual event hosted by HubSpot conference that brings together sales and marketing executives for a week of education, networking and inspiration, featuring speakers and instructors from all walks of life. Marketing Technology News: Smartling Promotes Ani Obermeier to Vice President of Marketing From September 3 through September 6, Ceros will be welcoming visitors in two locations at the Boston Convention…

Companies that drive revenue by delivering great digital experiences to customers are feeling the painful limits of traditional CMSes. Now, they’re looking at “headless CMS” and beyond for solutions that support agile development, content reusability and personalization. As with any evolving technology, some headless CMSes offer enterprise-grade features and functionality; some are open-source, and some have limited features that can facilitate experimentation but can’t effectively scale. Because many people don’t…

The early adopters of CMP's were pioneers; trailblazers that paved the way for an entire category born out of the need to more efficiently manage the proliferation of digital content. The truth, however, is that the software options available at the time were limited, and the market's offerings were under-developed. In most cases, products were created as channel-specific solutions (such as publishing articles to a resource hub, or feeding content across a brand's social channels). Others took shape from generic Project…

It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform has around 150 million global subscribers, with a name so household it has become a commonly used verb - “Netflix and chill” - a la Google and Uber. Riding the wave of demand for on-demand content - streaming video consumption is up 72% year-over-year - Netflix isn’t going away any time soon. And there’s no doubt that the company reached the size it is by setting itself apart from its competitors in…

Goldman Sachs Private Capital Investing Joins Existing Investors Insight Partners, ClalTech, and Viola Ventures to Propel Lightricks' New Products, Acquisitions and Global Reach Israeli software company, Lightricks, a leading developer of subscription-based content creation tools, announced that it has raised $135 million in Series C funding at a $1 billion valuation in a round led by Goldman Sachs Private Capital Investing with participation from additional investors including Insight Partners and ClalTech. The latest…

In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and money, evolving new ways to help us maximize our businesses and earning potential. As any self-respecting blogger or marketer will know, one of the key players in recent years has been Pinterest, whose website tagline ‘Find new ideas to try’ captures this concept perfectly. “Oft-touted as the ‘second-largest search engine after Google’ (though YouTube may have something to say about that), the simplicity of…

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges. Deloitte Private recently launched its first global business survey, analyzing the objectives and results of almost 2,000 private company leaders in 30 countries. The…