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Content Creation Archives — MarTech Series
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Content Creation

Contently Named Top Content Creation Software

Contently, the content marketing solution of choice for the world's most valuable brands, was selected as the leader in enterprise content creation software for G2's Fall 2020 Grid report. G2's Enterprise Content Creation Grid looks at two major factors: satisfaction and market presence. Rankings are based on customer reviews and "data aggregated from online sources and social networks," which makes it unique compared to most analyst reports. Marketing Technology News: Digital Media Solutions Acquires Insurtech Company…

Liferay Announces the Release of Liferay DXP 7.3

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced the launch of Liferay DXP 7.3. Liferay DXP supports the need for today’s organizations to digitize their operations and quickly create engaging digital experiences for customers, dealers, partners, and employees. “We’re proud of our exceptional strength in addressing the needs of authenticated users in complex B2B, B2E, and long-term B2C use cases like partner and dealer portals, intranets,…

Introducing VYCEZ, a Subscription-Based Social Media App

VYCEZ, a brand-new social media platform that enable creators to monetize their content through paid subscriptions, announced their site is officially live and available for beta access. Viewers, referred to as members, can follow creators' channels for free or subscribe for a fee to gain access to exclusive content. Creators are able to earn 90% commission for their exclusive content, well above the current industry standard, enabling them to run full or part-time businesses from anywhere in the world. Marketing…

Marketing Veteran & Innovator Rishad Tobaccowala Joins Popular Pays Advisory Board

Popular Pays, a leading influencer marketing & content creation platform, is excited to announce that Rishad Tobaccowala has joined their advisory board. Throughout his 40 year tenure in advertising, Rishad has been a leader in next-generation trends and technology. Most notably, he founded Starcom IP and Giant Step, led innovation at VivaKi, helped launch SMG Search, Denuo, and Play, and ultimately served as Chief Growth Officer and Chief Strategist of Publicis Groupe, the world's third largest communication firm…

EX.CO Launches New Addition to its Content Technology

EX.CO - The Experience Company, a leading global content technology, announced the launch of Journey, a decision tree-style content experience on the company's interactive content creation suite. With Journey's unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out and inspire conversions amongst discerning consumers in time for the holiday season. Already tested and loved by leading brands such as Sky TV, Journey offers the…

GoDaddy Brings Powerful Visual Content Creation Tools to Websites + Marketing with Over Integration

New Capabilities Help Everyday Entrepreneurs Create Impactful Visuals and Build Brands that Stand Out Online GoDaddy, the company that empowers everyday entrepreneurs, announced its popular content design app Over by GoDaddy, is now deeply integrated into Websites + Marketing. This enables anyone to easily create impactful visuals right inside of Websites + Marketing, its website builder and set of marketing tools. Marketing Technology News: Roku OS 9.4 Provides New Ways to Access Content, More Voice Options &…

Popular Pays Leads Industry by Unveiling “TikTok Search”

Leading influencer and content creation platform, Popular Pays is excited to announce the launch of TikTok Search. The proprietary tool allows brands to search from the largest database of TikTok influencers & creators including over 550,000 profiles. TikTok Search incorporates filters that range from the number of followers (starting at 5,000), average views, and average number of likes to make discovery quick and easy. Profiles that match a brand's needs can then be saved to make future activation seamless. "We love…

Lockdown Sparked a New Wave of Creativity in Influencer Marketing

As COVID-19 restrictions shut down shoots around the world, the creativity in influencer marketing has soared. Thanks to lockdown we already know we’re in for a year of re-runs on TV. Social distancing has made it impossible for shoots, with their many stylists, photographers and assistants, to go ahead and for new content to be created. Magazines are in the same boat and we’ve seen quick-thinking publications, like Vogue, swap their usual celebrity covers for beautiful illustrations. In advertising, digital content…

4 Essential Strategies for Integrating Marketing Technologies

Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. The COVID-19 global pandemic has made it painfully clear that the ability to sustain marketing operations while attempting to shift most of your employee base from a physical environment to a remote workforce is a daunting challenge. In the near future, this global event will act as an accelerator for companies to address marketing technologies and martech integrations much more critically.…

Sitecore Leverages AI for Smarter Management of Images and Video, Reduces Content Creation Pressure

Company streamlines content lifecycle management, announces CHILI publisher integration and releases Javascript software development kit for third-party solutions Sitecore, the global leader in digital experience management software, released version 3.4 of Sitecore Content Hub, offering new robust, streamlined and scalable capabilities to help brands accelerate their digital transformations. Brands today manage thousands of digital assets to create engaging digital experiences for their customers. Leading…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qumulo (Analytics), VidOps (Content), Tiger Analytics (AI/ML), Nuvias  (Unified Communication), and Sprinklr (Customer Experience). Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for…

VidOps Launches Virtual Content Creation Platform to Support Gig Economy

Since lockdown, the team has seen a 66% increase in animation projects London based start-up VidOps launches its global digital content creation platform, as a new efficient way for organisations to manage and create their visual media in one place. Through the platform, customers can connect and collaborate with global creatives on projects in real-time, resulting in high quality content. Over half (52%) of projects since the beginning of COVID-19 have been delivered in 24-48hours. Remotely-produced videos are an…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation and Shift To In-House Marketing

 Budgets Will Shift from Brand to Pipeline BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include: Correlation Between Marketing Investments and Agility:   While half of respondents…

Stensul Partners With Workfront to Accelerate Digital Transformation Through Workflow Automation

Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution. "Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce…

KiwiTech Announces Strategic Partnership with Augmented Reality Platform MYXR

Aimed at revolutionizing AR content creation, syndication, and distribution KiwiTech, LLC, today announced a strategic partnership with MYXR Inc., an engagement software and augmented reality syndication company that provides a suite of products and solutions across multiple vertical industries. “We are honored to partner with MYXR to disrupt the way organizations engage users through augmented reality content creation, syndication, and distribution," said Rakesh Gupta, CEO of KiwiTech. "Drawing on our deep expertise in…

Syndigo Acquires Kwikee: Enhancing the Most Comprehensive Product Information Management Solution

Syndigo, a leading SaaS product information and syndication company, and a portfolio company of The Jordan Company ("TJC"), today announced the acquisition of Kwikee, a management and distribution platform for branded product content, from sgsco. The combination further establishes Syndigo as a leading provider of end-to-end product content creation, management and syndication capabilities, and enhances its digital asset management and customization capabilities. "The addition of Kwikee to Syndigo's end-to-end integrated…

Is Your Business up to the Stress Test of External Forces Beyond Your Control? #BusinessContinuity

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in Coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours or staff numbers. As Jamie Kightley, Head of Client Services, IBA International explains, it’s not ‘business as usual’, it’s ‘business continuity’ which needs to be the name of the game from a PR and Marketing perspective. Marketing departments and agencies alike are all facing an unprecedented period for the next few…

SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020

G2, the largest software marketplace and review platform, ranks SurveyMonkey as a Leader in nine categories including Enterprise Feedback Management and Survey Software SurveyMonkey, a leading global survey software company, announced it was ranked No. 2 on G2’s Best Software Companies in 2020. SurveyMonkey consistently ranks as a Leader in G2’s quarterly reports, earning the highest overall G2 score in both Enterprise Feedback Management and Survey Software categories in the Spring 2020 Grid Report. SurveyMonkey also ranks…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

TA Digital Earns 6th Adobe Specialization with Magento Specialization Badge

Global digital transformation agency TA Digital announced that it is now a Magento Commerce Specialized partner in the Americas region. This announcement marks TA Digital's second specialization in two weeks as this accomplishment comes on the heels of the company earning an Adobe Target Specialization. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  The Adobe partner specialization is a stamp of approval…
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