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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qumulo (Analytics), VidOps (Content), Tiger Analytics (AI/ML), Nuvias  (Unified Communication), and Sprinklr (Customer Experience). Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for…

VidOps Launches Virtual Content Creation Platform to Support Gig Economy

Since lockdown, the team has seen a 66% increase in animation projects London based start-up VidOps launches its global digital content creation platform, as a new efficient way for organisations to manage and create their visual media in one place. Through the platform, customers can connect and collaborate with global creatives on projects in real-time, resulting in high quality content. Over half (52%) of projects since the beginning of COVID-19 have been delivered in 24-48hours. Remotely-produced videos are an…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation and Shift To In-House Marketing

 Budgets Will Shift from Brand to Pipeline BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, today shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include: Correlation Between Marketing Investments and Agility:   While half of respondents…

Stensul Partners With Workfront to Accelerate Digital Transformation Through Workflow Automation

Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution. "Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce…

KiwiTech Announces Strategic Partnership with Augmented Reality Platform MYXR

Aimed at revolutionizing AR content creation, syndication, and distribution KiwiTech, LLC, today announced a strategic partnership with MYXR Inc., an engagement software and augmented reality syndication company that provides a suite of products and solutions across multiple vertical industries. “We are honored to partner with MYXR to disrupt the way organizations engage users through augmented reality content creation, syndication, and distribution," said Rakesh Gupta, CEO of KiwiTech. "Drawing on our deep expertise in…

Syndigo Acquires Kwikee: Enhancing the Most Comprehensive Product Information Management Solution

Syndigo, a leading SaaS product information and syndication company, and a portfolio company of The Jordan Company ("TJC"), today announced the acquisition of Kwikee, a management and distribution platform for branded product content, from sgsco. The combination further establishes Syndigo as a leading provider of end-to-end product content creation, management and syndication capabilities, and enhances its digital asset management and customization capabilities. "The addition of Kwikee to Syndigo's end-to-end integrated…

Is Your Business up to the Stress Test of External Forces Beyond Your Control? #BusinessContinuity

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in Coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours or staff numbers. As Jamie Kightley, Head of Client Services, IBA International explains, it’s not ‘business as usual’, it’s ‘business continuity’ which needs to be the name of the game from a PR and Marketing perspective. Marketing departments and agencies alike are all facing an unprecedented period for the next few…

SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020

G2, the largest software marketplace and review platform, ranks SurveyMonkey as a Leader in nine categories including Enterprise Feedback Management and Survey Software SurveyMonkey, a leading global survey software company, announced it was ranked No. 2 on G2’s Best Software Companies in 2020. SurveyMonkey consistently ranks as a Leader in G2’s quarterly reports, earning the highest overall G2 score in both Enterprise Feedback Management and Survey Software categories in the Spring 2020 Grid Report. SurveyMonkey also ranks…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

TA Digital Earns 6th Adobe Specialization with Magento Specialization Badge

Global digital transformation agency TA Digital announced that it is now a Magento Commerce Specialized partner in the Americas region. This announcement marks TA Digital's second specialization in two weeks as this accomplishment comes on the heels of the company earning an Adobe Target Specialization. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  The Adobe partner specialization is a stamp of approval…

Genesis Selects Dealer.com as New Website Digital Advertising Provider

Dealer.com, a Cox Automotive brand, announced it has been selected as a Genesis' website, digital retailing and digital advertising provider. Today, through Dealer.com's Website Choice program, Genesis dealers gain access to a more innovative and personalized digital storefront experience that delivers the technology and expertise for dealers to exceed consumer expectations. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company "Connecting a dealer's solutions is more important…

Popular Pays Announces Partner Program and Collaboration with Group RFZ

Paving the Way for Influencer Marketing Data Beyond Likes, Reach and Engagement Leading influencer marketing and social content creation SaaS platform, Popular Pays, is excited to announce Group RFZ, a digital measurement firm helping clients understand and demonstrate the impact of influencer and content marketing on top-of-the-funnel or brand building efforts, as the first organization in their new Partner Program. The Popular Pays Partner program adds a layer of service and insight to their clients to lead the industry…

How Document Automation Benefits Revenue Enablement

Revenue enablement is a customer-centric discipline that covers the entire buyer journey, from awareness of a specific business problem through solution discovery, purchase, deployment and beyond. It leverages the key portions of Sales Enablement (communications, training, and coaching) and extends it to the entire go-to-market organization. Revenue enablement, however, goes one step further, extending the powerful aspects of Sales enablement to focus on collaboration and alignment, process improvement and data-informed…

Social Media Platform Tsu Appoints Lesley Ma to Board of Directors

Tsū Inc., the social that pays, announces the appointment of Lesley Ma to its Board of Directors. Ms. Ma joins a board led by Chairman Greg Fell alongside Tsū CEO John Acunto, Tsū CFO Scot Weisberg, Terracap CEO Larry Krauss, Trybl CEO David Kerzner, and Silicon Alley Advisers CEO Sean Cross. Her appointment became effective December 20, 2019. Ms. Ma currently serves as VP, Chief Information and Continuous Information Officer of NSF International, a global public health organization operating in more than 175 countries. …

Ray Day joins Stagwell as Vice Chair of Marketing and Communications Agencies

Role to Integrate and Innovate Across Stagwell's Offerings, Creating the Agencies of the Future The Stagwell Group named Ray Day as Vice Chair of its Marketing and Communications Agencies.  The new leadership position will continue the integration, innovation and growth of the Stagwell Group companies, building the agencies of the future and enabling the future of communications and marketing. Day, a recognized voice and leader in communications and public relations, joins Stagwell with more than three decades of…

Saramonic + Benro Introduce the World’s First Complete Content Creation Kits for Musicians and Bands: The Roadieographer Collection Is…

Professional Audio Innovators SARAMONIC and World Renown Stabilization Company BENRO (Both Distributed by Mac Group) Release the ROADIEOGRAPHER CONTENT CREATION SERIES. Designed for Solo Artists, Musicians, and Bands, the 3 Levels of Kits Provide All of the Tools Needed for Consistent Professional Content Creation in Audio, Video, and Photography What is a Roadieographer? The member of the group who is ultimately responsible for Content Creation, Marketing, and Storytelling. They help turn bands into Brands. Larger acts…

Dawn Adds Sports Marketing Expertise With Playmaker, Bleacher Report’s Creative Agency

Playmaker Brings Authentic Sports Proficiency to The Modern Marketing Portfolio Dawn is adding Bleacher Report's in-house creative agency Playmaker to its portfolio of specialist agencies. The addition of Playmaker expands Dawn's best-in-class marketing services portfolio with a leading voice and expertise in sports marketing, strategy, and content creation. For Playmaker, this partnership will broaden its exposure to a powerful collection of leading brands across endemic and non-endemic brand categories. Bleacher…

Brex Launches Ecommerce Marketing Agency Directory

Brex Bolsters its Ecommerce Offering to Connect Brands with Digital Marketing Resources Brex, the financial technology company that helps ambitious companies scale, launched its marketing agency partner program, including a directory to help its customers find outsourced marketing services that best fit their needs. “Ecommerce has fundamentally changed retail, and as a result, financial providers must evolve and help their customers navigate both the financial and operational challenges of the new landscape” This is a…

Tech Talk: Bringing Order to the Chaos of Inbound Marketing Requests

Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests... Hi , I'm finalizing a presentation for a late-stage prospect and could use your help refining the message and deck design. Can you support? BTW, my meeting is at 9 am tomorrow morning... thank you! - On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these unplanned efforts become major contributors to marketing waste,…

5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…