Browsing Tag

Clicktale

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Combination sets the bar for behavioural insights critical to compete on digital experience Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announces it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients…

Mobile Behavior – Ready to Enter the ‘Safe-Zone’?

Have you ever reached for your smartphone when you did not have anything to say in a social situation? Or when you wanted to avoid a conversation with a stranger when waiting for your bus? Or perhaps when you simply wanted to read the latest gossip or news during your lunch break? We all have personal experience of resorting to our smartphones in situations of social awkwardness or boredom. But what can we discern from such behavior and how can we, as marketers, tailor our approach for maximum engagement during smartphone…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

Long Lines and Frozen Checkout Pages: Brits Reveal Their Biggest ‘Shopping Stressors’

Long queues in store and freezing checkout pages are the UK’s biggest contributors to shopping stress. That’s according to new research from experience analytics platform, Clicktale, which examined the ‘shopping stressors’ of over 1000 UK consumers, online and in-store. Of those surveyed, 76% reported high levels of stress when a retail app freezes during checkout, this rose to 82% for those shopping via a web browser. Discount codes failing at the checkout were the UK’s second biggest online shopping stressor, with 80%…

Interview with Tuval Chomut, CEO, Clicktale

"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired you to join Clicktale? As the CEO of Clicktale, it’s my role to lead by example, be a positive mentor, and ultimately to make the decisions needed to steer the company in the right direction. That doesn’t just mean following an existing roadmap, it means defining the map and changing…

New Study: Every Fifth Shopper Finds Online Shopping a Stressful Experience

New research from Clicktale highlights the emotional impact of shopping in-store and online A fifth of US consumers (21%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high-stress levels while buying online. That’s according to a new Stress Shopping report from experience analytics firm Clicktale, which examines the role of emotions in shaping consumer experiences both online and in-store. Read More: Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018 Most Shoppers…