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Coalition for Innovative Media Measurement

TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s Exclusive Group Appoints Industry Veteran To Help Decide Data Labeling Standards TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced that the Data & Marketing Association, or DMA, has invited TruSignal CEO David Dowhan to join its Council for Data Integrity. Dowhan has accepted the invitation and attended his first workshop in this capacity recently. In partnership with The Advertising Research Foundation (ARF) and Coalition for…

Taking Larger Strides Toward Data Transparency – A Call To Action

There has long been a desire for transparency and specific guidelines around data within the advertising industry. Recently the Advertising Research Foundation partnered with the Coalition for Innovative Media Measurement to propose a data labeling initiative. Still in the early stages of development, the proposal is surrounded by a plethora of open questions about how an initiative such as this can come to fruition. While we fully support the idea of data labeling and affirm that this is a move in the right direction, a…