Coca Cola

Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Popular beverage company The Coca-Cola Company will use Microsoft’s Cloud platform to fully-transform its digital operations and deliver world-class customer experiences. Microsoft Corp. will provide its Azure, Dynamics 365, and Microsoft 365 to modernize how the company engages with employees and customers. In the official announcement, The Coca-Cola Company divulged its vision to utilize Microsoft’s enterprise…

Amanda Rosseter to Lead Global Communications Strategy Equifax Inc. has named Amanda Rosseter to its new Chief Communications Officer position, where she will lead corporate, executive and transformation communications, and will serve on the CEO's extended senior leadership team. Rosseter is a communications leader with more than 25 years in external communications and global media engagement. Most recently, she led global external communications and media for The Coca-Cola Company, where…

JET8, the world’s first peer-to-peer moment marketing technology suite for agencies, announced an addition to its robust CRM platform with new dashboard features and a ground-breaking app builder experience – ‘JET8 ENTER-PRISE’. Featuring the all-new JET8 ENTERPRISE dashboard, the 100% managed services platform offers a full suite of software for mobile app building, moment marketing, mobile engagement, mobile sales and customer success, with a completely free analytics dashboard at its core. Marketing Technology News:…

Digital Retailer Reveals Post-Game Day Wrap-Up Insight into Fans’ Purchasing Power, Which Ads Scored Big and the Eyebrow-Raising Essentials Needed to Watch the Championship For the second year in a row, goPuff, the digital convenience delivery retailer, released its Big Game insights on how football fans really spent their time watching the biggest game of the season. With all eyes on Tom Brady (for what felt like the 1,000th time), goPuff’s analysis of what went truly down couch-side through their app and website shares…

The Company Now Serves More Than 1000 Enterprise Customers App Annie, the most trusted mobile app market data and insights company, has been named in the 2018 Hot 100 Best Privately Held Software Companies by JMP Securities. Each year, the San Francisco-based investment bank selects software companies based on criteria including financial growth, products and services, quality of leadership, customers, and market potential. This year's selection criteria also has a focus on artificial intelligence and machine learning.…

Embraced by Leading Brands and Digital Marketing Thought Leaders Donuts Inc., the global leader in high-quality, new top-level Internet domains, announced general availability of BL.INK - an exciting new short link solution that uniquely leverages the power of real words - including Donuts' leading portfolio of 240 new top-level domains - for creating branded and custom short links. BL.INK is the evolution of BudURL, a best-in-class link management platform that serves top-tier digital marketers in leading companies…

Although many of today’s marketers weren’t even born when it happened, the New Coke rollout in 1985 remains the cautionary tale for would-be rebranders. New Coke — a reformulation of Coca-Cola’s classic soda — was such a spectacular flop that the company reversed course and brought the original Coke formula back within just a few months. File the effort under “how not to rebrand.” Coca-Cola demonstrated the perils of messing with an iconic brand, but sometimes companies genuinely need to refresh their image and improve…

Workhorse Capital and Brandtech group You & Mr Jones Both Invest, Underscoring the Importance of Influencers in Modern Marketing Traackr, the influencer relationship management platform, announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors. In 2017, 86 percent of marketers reported using influencer marketing, but measuring the ROI of influencer programs was the top challenge facing marketers. Traackr's data-driven software…

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization's Board meeting yesterday. The Board is chaired by David Sable, Global CEO of Y&R. Also Read: Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair New members of the Ad Council Board of…

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…

Plotaverse Sped Past Advertising Giants to Secure a Spot on Facebook's Top 10 App List within a Year.  Plotaverse became one of ten answers in Facebook's advice for creating great ads without the dreaded and costly content creation process. Quickly bypassing established app giants, the young startup's iOS app made the list of Facebook's top 10 mobile apps. The photo app's outstanding animation features allow businesses of any caliber to create impactful ads fast and on a budget. But how did Plotaverse's 8 months old…