Coca Cola

Steve Forbes, the eponymous publisher, once said, “Your brand is the single most important investment you can make in your business.” As a Chief Marketing Officer and career marketer, I have to agree. In recent years, however, spurred by…
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InMobi, a leading provider of mobile marketing and monetization technologies, has been awarded a silver and bronze MMA Smarties South Africa 2022 award with Coca-Cola South Africa for its Beat Can campaign in the Impact Media: New…
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RECUR the premier web3 platform driving enterprise-level NFT adoption—announced a partnership with web3 creative powerhouse, Tafi. Tafi will now harness the power of RECUR Builder to create and evolve select innovative IP experiences …
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The year's fastest-growing medium, OOH revenue hits $8.6 billion Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home…
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-X4 will bring celebrities, experts and business leaders from top brands around the world to Salt Lake City, March 7-9 -AARP, Blue Cross Blue Shield, BMO, Coca-Cola, KFC, Intermountain Healthcare, M&T Bank, Trinity Health, UPS and…
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In order to attract customers and increase income, B2B marketing concepts are changing for all businesses. B2B marketing strategies come in a variety of forms, but gamification is one that is frequently disregarded and susceptible to…
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According to a recent survey, 59 percent of respondents said they would develop a metaverse experience that would enable customers to interact with other customers who are familiar with a brand's products. The concept of the metaverse,…
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Video games - Honestly, they are not a thing of the past, they have just evolved into something more impactful and immersive. The evolution of video games has zapped the world. You may not find conventional gaming consoles and arcade games…
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-Adobe introduces 3D Capture to quickly transform photographs into 3D models -Powerful digital sculpting tool Substance 3D Modeler available today, enabling seamless creation with desktop and VR displays -Adobe and Meta announce Substance…
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Since location-based marketing (LBA) and advertising have gained popularity in the marketing/advertising world, businesses are continually developing new location-based marketing and ad tactics to pull in prospects. As a result, their…
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Fastbase Inc, one of the leading web analytics and data providers in the world, has released the following shareholder update: HEMED Holdings The company controls, via ownership of preferred shares, Trustfeed Corp. (OTC: HEMED) and is…
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The customer experience management company sees spike in demand, expands partnerships with KeyBank, adds Coca Cola, Nuvei, Alviere and more OvationCXM, previously Boomtown, a global leader in customer experience management (CXM),…
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Alpha Metaverse Technologies Inc., a technology company that focuses on emerging markets in esports, mobile gaming, ecommerce, blockchain, and high growth opportunities, is excited to announce that Alpha, via its wholly owned subsidiary,…
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Faisal Galaria, CEO at Blippar shares a few thoughts on the importance and benefits of augmented reality: _________ Welcome to this 2022 MarTech Series chat, Faisal, we’d love to hear more about you and your journey and of course, your…
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Conducted by Influence Mobile, survey finds cash and/or point back incentives powerful for switching to a competitor brand Think about the brands you are loyal to, do you prefer Uber or Lyft? Coca-Cola or Pepsi? Southwest or Delta? No…
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Why non-fungible tokens have taken the internet by storm and what it means for content creators If you have been following pop culture as of late, then you have undoubtedly heard of the NFT craze that has captured the attention of…
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The Russian invasion of Ukraine is notable for many reasons, most of which have been endlessly turned over and over by twenty-four-hour news updates. There is the sheer, terrifying scale of the sort of conflict that Europe, and remarkably…
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Veteran of Publicis Sapient and Amazon brings 25 years of industry experience as co-innovation consultancy bolsters commerce strategy capabilities Bounteous, the digital innovation partner of the world's most ambitious brands, announced…
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Is it Coca-Cola’s “Mean” Joe Green ad? Apple’s “1984”? Volkswagen’s “The Force”? Hyundai’s “Smaht Pahk”? Or 2022 newcomers like Uber Don’t Eats or the Coinbase QR code? Even if those aren’t among your favorite Super Bowl commercials, I…
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Brand Drops First Limited-Edition Product, Coca-Cola Starlight, Inspired by Space Coca-Cola today unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.…
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