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Codemasters

MG Motor UK Makes Play for In-Game Advertising in DiRT Rally 2.0, in Collaboration With Bidstack, Codemasters and tmwi

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature in Codemaster’s iconic DiRT Rally 2.0. The move has helped the fast-growing UK automotive manufacturer to evolve its marketing strategy to increase brand awareness among a younger demographic and reach an untapped audience. The gaming industry has a huge audience and is currently valued…