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WOM Protocol Pte. Ltd., a social commerce solution that enables brands to leverage word-of-mouth recommendations, announced today the launch of YAAAS, a brand new Non-Fungible Token (NFT) marketplace that connects social influencers and music artists with each other, as well as their communities, through the sale of experiences, collaborations and real-life meet and greets. Marketing Technology News: IWCO Direct Announces Historic Strategic Investment To celebrate the launch of YAAAS, WOM hosted an exclusive…

Companies co-innovating to support Morgan Stanley's digital transformation and propel financial services industry forward by bringing together world-class technology solutions and engineering teams Morgan Stanley and Microsoft Corp. on Wednesday announced a strategic cloud partnership aimed at accelerating the firm's digital transformation and shaping the future of innovation in the financial services industry. The companies will strike a unique collaboration to unlock the opportunities that Microsoft's cloud provides with…

Long-standing partnership aligns Micro Focus' Application Modernization and Connectivity (AMC) portfolio with the Microsoft Azure platform for state and local governments Micro Focus, today announced an expanded strategic collaboration with Microsoft to help reduce government clients' infrastructure costs by bridging existing and emerging technologies to transform and modernize. As state and local government agencies work to provide reliable services to their citizens in a cost-effective way, this partnership with…

Initially Developed by The Trade Desk, Unified ID 2.0 Will Be A Common Currency of Digital Advertising Consumer identity management expert Infutor today announced that it has joined the Unified ID 2.0 initiative, founded by The Trade Desk and soon to be operated by Prebid.org. As the use of third-party cookies for advertising tracking is being phased out, Unified ID 2.0 serves as a consumer friendly and universal identity upgrade. Marketing Technology News: Challenger Inc. and Tethr Sign Strategic…

Traject, a suite of innovative digital marketing tools backed by ASG, has acquired Sendible, a market-leading social media management platform that empowers agencies and marketers to collaborate and manage multiple brands easily so they can dedicate more time to creating authentic stories and building stronger brands. Marketing Technology News: How to Start Creating the Change Advertising Needs “We are thrilled to be joining the Traject family, whose deep expertise in the Martech space will enable us to accelerate…

What’s New: Intel today announced that it has signed an agreement with Defense Advanced Research Projects Agency (DARPA) to perform in its Data Protection in Virtual Environments (DPRIVE) program. The program aims to develop an accelerator for fully homomorphic encryption (FHE). Microsoft is the key cloud ecosystem and homomorphic encryption partner leading the commercial adoption of the technology once developed by testing it in its cloud offerings, including Microsoft Azure and the Microsoft JEDI cloud, with the U.S.…

This expanded initiative will help customers accelerate their critical digital transformation efforts, support their journey to the cloud and build enterprise resilience Capgemini has further strengthened its strategic initiative with Microsoft in North America to help clients accelerate their digital transformations and embrace new cloud-based ways of working. Under this initiative, Capgemini and Microsoft will collaborate to help organizations in North America drive their digital agendas forward by connecting business…