Collaborations

Increasingly, today’s marketers understand that working with influencers is one of the fastest ways to increase trust in their brand. But that begs the question, how does the brand know which influencers they can trust? A software…
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BEN’s AI technology, paired with Vybroo’s vast radio and audio network, will boost brands’ reputations with listeners by offering suggestions and highlighting opportunities Brand Engagement Network (BEN) an emerging provider of safe,…
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Virtual influencers are the newest futuristic trend that is affecting marketing and the way brands promote their products or services. Many businesses and affiliate marketers are already starting to see the benefits that virtual influencers…
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Though social media engagement rates took a dip from 2019 to 2022, the prevalence of influencer marketing continues to rise. Influencers are an unconventional marketing tool, allowing companies to engage their audience through a third-party…
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As we look ahead to what 2024 holds for the ad tech industry it is important to assess the present state of advertising. First of all, users are rejecting the tracking of their every move on all the digital platforms they use. Secondly, in…
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Pharmaceutical marketing has always been a complex and highly regulated field. In recent years, however, the industry has undergone an unprecedented digital transformation. Advances in technology, changes in consumer behavior, and evolving…
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Podcasts are a vital component of the quickly evolving digital media landscape. With 464.7 million listeners, there are over 5 million podcasts available globally as of January 2023. Podcasts are a powerful media which has transformed the…
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Wavemaker, in partnership with social media platform Xiaohongshu, recently unveiled the Xiaohongshu SEED+ Product Seeding Solution. The initiative includes three key modules: the Precise Insight Methodology for Growth Opportunity, the…
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SAP Business AI, the Green Ledger and Business-Ready Innovations Across the Portfolio Underscore SAP's Ability to Help Customers Solve Their Most Pressing Problems At the SAP Sapphire conference in Orlando, SAP SE unveiled sweeping…
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Sinch, which powers meaningful conversations between businesses and their customers through its Customer Communications Cloud, today announced it has been named 2023 Adobe Digital Experience Technology Partner of the Year—Customer…
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The strategic sale strengthens Terakeet's category leadership and drives future growth and innovation Terakeet, the preferred marketing technology partner for Fortune 500 brands, announced the sale of its influencer marketing technology…
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What can marketers do to help their companies drive the bottom line? And how can marketers collaborate better with other customer facing teams to drive revenue goals? Find out more in this week's martech and marketing highlights: _________…
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Cynthia LaRue, Marketing Director at ShipStation chats about the benefits of SaaS-based shipping solutions in the global eCommerce industry: __________ Welcome to this MarTech Series chat, Cynthia, tell us more about your…
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Ryan Schram, President & Board Director at IZEA talks about the changing scope of influencer marketing: _________ Welcome to this MarTech Series chat, Ryan, tell us more about yourself and your time at IZEA, we’d love to hear about…
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Altoura announced it has won the Mixed Reality 2022 Microsoft Partner of the Year Award. The company was honored among a large global field of top Microsoft partners for demonstrating excellence in innovation and implementation of…
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In the first half of 2022, the "Metaverse" concept reached an unprecedented popularity peak marked by the release of the new NFT assets of BAYC. In just a few weeks, it has calmed down with the decline of the Web3 market, and numerous…
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IAB Tech Lab announced the launch of its Open Source Initiative with the aim to increase transparency and collaboration across the advertising community. Marketing Technology News: G2 Ranks Toucan Toco No.1 For Embedded Analytics And…
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Dialpad is a proud sponsor and technology provider for new Austin-based Major League Soccer team Dialpad Inc., the industry leader in AI-powered communication and collaboration, is excited to announce its support of Austin FC.…
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Two cloud communications leaders to enable RingCentral's Message Video Phone (MVP) platform to provide more flexibility and control to enterprises transforming legacy communications Bandwidth Inc., a leading global enterprise…
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IBM Global University Program Expands from 13 to 40 HBCUs; 15 Students Receive IBM Masters Fellowship Awards IBM, announced today it has extended its IBM Global University Program with historically black colleges and universities (HBCUs)…
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