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Colling Media

Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards

Phoenix-based Colling Media continues helping clients innovate advertising campaigns with its latest offering: digital billboards. A world away from traditional advertising messages seen above streets and highways, digital billboards are purchased via programmatic real-time bidding (RTB). And unlike when exterior advertising was first used on street railways in 1850, the newest digital billboard technology tracks consumer and purchasing behavior with precision. Marketing Technology News: eGain Modernizes IVR Engagement…

Colling Media Innovates with Optimized Facebook Catalog Ads

Phoenix-based Colling Media is pushing the boundaries of advertising by helping brands maximize ad spend and innovate marketing messages with Facebook's new Catalog advertising feature. Promoting products and services on Facebook, the largest social network with more than 2.6 billion monthly active users, is a staple of online advertising. Previously, advertisers were limited to static images of a single product, but Facebook's introduction of Catalog advertising presents brands with multiple opportunities in a single ad to…

Colling Media Lands Five New Advertising Clients in March and April

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The agency's new clients include: ScriptSave WellRx—an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath—the leading retailer of kitchen and bathroom cabinetry and…

Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday

The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide consumer survey to understand probable consumer spending behavior for upcoming Black Friday and Cyber Monday. Marketing Technology News: QuickBooks Brings AI-Driven Innovations to Small Businesses Key findings of the study include: 30% of U.S. adults say they are likely to spend less this Black Friday than last year. Only 19% say they plan to spend more. 26% say they will spend…

National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+

olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide survey about cable-cutting and subscribing to streaming services. Key findings include: Migration away from cable is picking up speed—20% of respondents canceled their cable television subscription within the past two months. There’s a corresponding move toward streaming services—39% of consumers…

Fred Petrovsky to Join Colling Media Advertising Agency as Chief Marketing Officer

Colling Media Advertising Agency announced Fred Petrovsky has joined as Chief Marketing Officer (CMO), effective immediately. In his new role, Petrovsky will manage all agency marketing efforts. Fred will report to Colling Media General Manager Leo Rondeau. As CMO, Petrovsky is responsible for the planning, development, and execution of the agency's marketing and advertising initiatives. Petrovsky will manage the day-to-day activities of the agency's marketing team, helping to generate new agency partners. "Fred…