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Comcast

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Comcast Partners With NuEyes to Enable Customers With Visual Disabilities to See TV With Smartglasses

Companies Work Together to Integrate Comcast’s Xfinity Stream into NuEyes Smart Assistive Technology Comcast announced a partnership with wearable technology startup NuEyes to bring the Xfinity Stream entertainment viewing experience to visually impaired customers through NuEyes virtual reality technology. The Xfinity Stream app, which allows customers to watch live TV and On Demand content on any device, is now available on the NuEyes e2 smartglasses and VR magnifying device that enhances the usable vision of a person…

Comcast Launches Customer Service Program for the Deaf Community in American Sign Language

Comcast Announces Partnership With Connect Direct, A Subsidiary of Communication Service for the Deaf, to Help Close the Digital Divide Comcast and Connect Direct, a subsidiary of Communication Service for the Deaf (CSD), today launched customer service support via American Sign Language (ASL) for Internet Essentials, Xfinity Internet, and general Xfinity billing questions, called ASL Now. With the combined expertise of both companies, Internet Essentials and Xfinity customers can now connect with customer service agents…

Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead

Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast Cable, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly rebranded company, effective immediately. “It’s an exciting time to be at Effectv and I’m honored to be leading the charge in making sure we hire, retain and nurture the industry’s best to lead us into this new chapter” As Effectv’s first HR lead, Reisbeck is charged with setting the…

Comcast Business Wins Two Enterprise Application of the Year Awards at MEF 2019

Comcast Business Recognized for Driving Digital Transformation for the Philadelphia Federal Credit Union and the Kraft Group Comcast Business announced it was honored with two Enterprise Application of the Year awards across the Finance and Sports & Entertainment categories from the Metro Ethernet Forum (MEF). The recognition highlights the company’s technology innovation and first-class service with the Philadelphia Federal Credit Union and the Kraft Group. “We’re honored to continue to be recognized as a leader by…

Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising

Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment of Clients by Providing High-Quality, Cost-Effective TV Commercials With a Few Clicks of the Mouse Effectv, the advertising sales division of Comcast Cable, announced the launch of Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New TV Landscape

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients. This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for…

STAR Financial Bank Powers Digital Transformation with Comcast Business

Innovative Indiana Banking Institution Leverages Comcast’s Flexible and Scalable Network Solutions to Enhance the Customer Experience Comcast Business announced that STAR Financial Bank, one of Indiana’s largest community banks, has deployed its high-speed connectivity and cybersecurity solutions to help accelerate innovation and enhance the digital experience for its customers. “Built on the largest IP network, our broadband and cybersecurity solutions help financial institutions and provide platforms for the adoption…

Michael Parker Named Regional Senior Vice President of Comcast’s Keystone Region

Michael Parker has been named Senior Vice President of the Keystone Region, where he will oversee more than 3,600 Comcast employees and lead operations, financial performance and customer service for approximately 1.7 million customers in Pennsylvania, Ohio, West Virginia, and Maryland. "I've worked with Michael for many years and I'm thrilled he has accepted this role to continue the Keystone Region's success. He is a strong leader with a wealth of experience and a passionate commitment to providing the best workplace…

Comcast Announces Appointment Of Dennis Mathew As Senior Vice President Of Western New England Region

Comcast announced that Dennis Mathew has been named Senior Vice President of the company's Western New England Region, which employs more than 1,600 people and encompasses 300 communities in Connecticut, western Massachusetts, Vermont, western New Hampshire and New York. In this role, Mathew is the top executive responsible for all aspects of the business including sales, marketing, operations, financial performance and the customer experience. "I'm thrilled Dennis has accepted this role and I am…

Comcast Names Rodrigo Lopez Regional Senior Vice President for Washington State

New Leader Brings Nearly Three Decades of Expertise and a Passion for Customer Experience Comcast announced Rodrigo Lopez is the new leader for the company’s Washington region. In this role, Lopez will manage all of Comcast's business throughout the state, where the company serves more than 1.6 million residential and business customers across 200 communities, and employs more than 4,500 people. He replaces Amy Lynch, who is the new leader for the Comcast Mountain West region, which spans Colorado, New Mexico, Utah,…

Comcast Business ActiveCore Platform Enhances Digital Experience; Providing Enterprises Greater Network Control, Flexibility and Peace of…

New “Digital-First” Features – Including Amazon Alexa Voice Assistant Integration – Enhance the ActiveCore User Experience Comcast Business announced new enhancements to the digital experience of the Comcast Business ActiveCore software defined networking (SDN) platform that give enterprise users the flexibility to monitor their networks across multiple locations, branch offices or data centers anywhere, on any device or even, with the sound of their voice. The ActiveCore SDN platform now allows enterprises to take…

Comcast Acquires Deep Blue Communications

Industry Leader in Engineering, Installing, and Managing Commercial WiFi Networks to Complement Comcast Business Offerings Comcast announced it has completed the acquisition of Deep Blue Communications – a Latham, NY-based industry leader in engineering, installing, and managing commercial WiFi networks. Terms of the acquisition were not disclosed. “We look forward to delivering innovative solutions that will drive competitive advantage and growth in key vertical industries such as hospitality and entertainment.” The…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Kobie Appoints Former Mastercard Executive as New President Marti Beller Joins the Loyalty Marketing Company to Support Ongoing Growth and Lead the Company’s Evolution Read More… Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey…

Comcast And District New Haven Mark Grand Opening Of Comcast Business Innovation Lounge

Partnership Delivers Space for Innovators and Future Technology Leaders at The District Innovation and Venture Center Representatives from District New Haven, District Innovation and Venture Center and Comcast were joined by New Haven Mayor Toni N. Harp, Senate President Pro Tempore Martin M. Looney, Governor Ned Lamont's Chief of Staff Ryan Drajewicz and the Greater New Haven Chamber, to celebrate the grand opening of the Comcast Business Innovation Lounge at The District Innovation and Venture Center, which is located…

NCC Media Taps TV and Digital Pioneer Bob Ivins as Chief Data Officer

NCC Media, the national advertising sales, marketing and technology company owned by Comcast, Charter and Cox, announced it has named Bob Ivins as chief data officer. In the newly created role, Ivins will be responsible for developing and extending the company’s advanced television and media offerings, helping brands intelligently connect with viewers across NCC’s unparalleled collection of linear and addressable inventory. Ivins will report directly to Nicolle Pangis, president and CEO of NCC Media. “Due to its…

Nielsen And FreeWheel To Expand Measurement Across Over-The-Top And Set-Top Box Video On Demand Inventory

Effort To Help Television Ecosystem Unlock Additional Impressions And Value Across OTT And STB VOD Inventory Nielsen and FreeWheel, a Comcast Company, announced plans to expand measurement to over-the-top and set-top box video on demand inventory. This effort will enhance the value of the television ecosystem through additional data-enabled, targetable premium digital video platforms for programmers, MVPDs, agencies and advertisers to effectively reach consumers. This announcement comes six months after Nielsen announced…

Nicolle Pangis is the New NCC Media President And CEO

The Former Global COO of GroupM's PLATFORM, to Guide NCC's Expansion from Linear TV Leader to Comprehensive Linear and Addressable Media Business Charter Communications, Comcast Corporation, and Cox Communications have Nicolle Pangis to serve as president and CEO at NCC Media. Nicolle will lead NCC in the next phase of the company's development, building upon its strength in linear TV to introduce a scaled, data-driven media business for both linear and addressable buying. Charter Communications, Comcast, and Cox are the …

Medallia Recognizes World’s Most Innovative Customer Experience Leaders

IBM, Generali, Sage, and Comcast win Medallia Expy Customer Awards Medallia Inc., the global leader in customer experience management, announced the winners of the first-ever Medallia Expy Customer Awards, recognizing excellence in creating impactful customer experiences. The Medallia Expy Awards reward members of the Medallia community who are innovating and winning through creating impactful experiences for customers and employees. Companies were selected by a panel of judges including Medallia partners Deloitte…