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Competitive Advantage

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Effective utilization of data and AI correlates to significantly greater ROI and improved operational efficiencies. Blueshift, the leading Customer Data Activation Platform, announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights and strategy firm, on the challenges marketers are facing with their tech stacks when executing marketing strategies.  The study shows what successful marketers are doing to overcome the myriad of tech roadblocks that stand in the…

New Study: AI Helps Organizations Grow Profits 80 Percent Faster

Global research highlights how organizations are capitalizing on emerging technologies to enhance finance and operations for competitive advantage Oracle OpenWorld -- Organizations that are adopting Artificial Intelligence (AI) and other emerging technologies in finance and operations are growing their annual profits 80 percent faster, according to a new study from Enterprise Strategy Group and Oracle. The global study, Emerging Technologies: The competitive edge for finance and operations, surveyed 700 finance and…