Connatix

Connatix, the next-generation video technology company for publishers, announced todaythe launch of its Marketplace, a rich-content library filled with easily accessible and dynamically updated videos created by Connatix for publishers. Marketplace is the latest offering available in Elements, the leading online video player and integrated advertising exchange, and publishers including AdMetricsPro, which provides video monetization and content to more than 100 domains, are already utilizing the service. Marketing…

Connatix, the next-generation video technology company for publishers and advertisers, announced that it was named to Deloitte's Technology Fast 500 list of North American companies. Connatix reported that it achieved 512% growth over the past three years, putting it at number 232 of 500 in the listing. Connatix was ranked 7th out of 24 companies listed in the Digital Content / Media / Entertainment category. Marketing Technology News: SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence…

New Offering on Playspace Platform Enables Publishers to Generate Contextually-Relevant Stories and Drive Video Revenue Connatix, the next-generation video technology company for publishers, announced that 'Smart Stories' are now available in its Playspace platform to help publishers bring more automation to the newsroom. Playspace was launched earlier this year to enable publishers to create turn-key "story players" from existing video or article content, and then monetize with video advertising. The new feature takes…

Connatix, the next-generation video technology company for publishers, announced that multiple publishing partners have successfully integrated with the Playspace platform including AccuWeather, Gray TV, and The Washington Times. In June, Connatix launched Playspace as the first video monetization technology that creates relevant, editor-friendly formats with built-in revenue. Playspace makes it easy for publishers to boost their video revenue while enhancing the editorial experience by generating swipeable story units…

Connatix's Proprietary Technology Enables Publishers to Seamlessly Turn Content, Captions and Likes From Instagram Into Revenue-Generating Stories on Their Websites Connatix, the next-generation video technology company for publishers, announced the launch of Social Stories, a first-to-market monetization product that enables publishers to generate a stories format from their own Instagram content, embed onsite, and grow revenue with video advertising. Marketing Technology News: Mapp Launches Free Expert Community…

Connatix, the next-generation video technology company for publishers, announced the launch of a proprietary Video Insights Engine. An industry-first offering, this new capability will leverage advanced machine learning to automatically analyze the visuals and audio within a publisher's video content to bring greater efficiency to editorial workflows with automatic video indexing, derive new insights from content performance, and help scale contextual offerings for advertisers. The Video Insights Engine provides brands with…

Connatix, the next-generation video technology company for publishers, announced today the launch of Playspace, the first turn-key video monetization platform that creates relevant, editor-friendly formats with built-in revenue.  As a part of the new platform, publishers can automatically generate new monetizable story units that are contextually aligned with existing content. The end-to-end video platform was built with an integrated ad server and exchange to scale content, maximize revenue, and engage readers. Playspace…

Elements' Live Stream Feature Transforms a Publisher's Unique Editorial Focus Into a High-Impact, Low-Lift, Quality Video Experiences Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream and monetize video content across multiple devices. Publishers can seamlessly engage with readers through live broadcasts while developing new revenue streams through advertisers and custom sponsorship…

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Transformative video technology disrupts traditional video player cost models to help publishers create new revenue streams, engage readers, and offer premium video inventory to advertisers Connatix, a next-generation video technology company for publishers, announced the launch of Elements, the first online video platform (OVP) to unify editorial and revenue goals through an integrated technology stack. With an advanced video player at its core and robust content management tools, Elements was designed to drive…

Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. My team is responsible for creating and prioritizing a roadmap for various product lines, including our Online Video Platform, experiential video formats and in-house revenue engine. How much has the Mobile Advertising landscape evolved in the last two years? There have been many advances in Mobile Advertising in the last two years. From a marketer’s standpoint, mobile video has become a much larger focus. Many…

Move Enhances the Next-Gen Video Platform’s Existing Content Solutions for Publishers with Natural Language Processing Connatix, the next-generation video platform for publishers, announced its acquisition of Israeli startup Kamidoo, an automated content enhancement platform powered by artificial intelligence. The acquisition, Connatix’s first ever, will add a dynamic and interactive layer to the company’s existing capabilities. Kamidoo’s technology leverages natural language processing to create dynamic,…

Connatix, the Next-Generation Video Platform for Publishers, Today Announced a New Partnership with Wibbitz to Increase the Selection of Quality Video Content Offered to Publishers in Connatix’s Content Marketplace Connatix, the next-generation video platform for publishers, announced a new partnership with Wibbitz to increase the selection of quality video content offered to publishers in Connatix’s Content Marketplace. Videos produced with Wibbitz’s automated creation platform will now be available to Connatix clients,…

Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to integrate with PubMatic Cloud—a solution launched in June for publishers and tech companies looking to implement and control programmatic technology—Connatix can now more readily provide programmatic buyers with increased visibility into the nature of…

Jennifer Chen To Accelerate Programmatic Channel Partnerships And Monetization  Connatix, the most advanced video syndication and monetization platform for publishers, announced the appointment of Jennifer Chen as the company’s first Chief Revenue Officer (CRO). Connatix, which has quickly emerged as the leader in video syndication, is increasing the breadth of its impact for publishers by building out more programmatic execution channels. This includes programmatic direct sponsorship packages and private marketplace deals…

Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned that the new solution will provide an end-to-end audience extension for publishers, giving them the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network. To know what the company has in store for the programmatic space, we interviewed David Kashak, Founder and CEO of Connatix.…