Connatix

Elements' Live Stream Feature Transforms a Publisher's Unique Editorial Focus Into a High-Impact, Low-Lift, Quality Video Experiences Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream and monetize video content across multiple devices. Publishers can seamlessly engage with readers through live broadcasts while developing new revenue streams through advertisers and custom sponsorship…

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Transformative video technology disrupts traditional video player cost models to help publishers create new revenue streams, engage readers, and offer premium video inventory to advertisers Connatix, a next-generation video technology company for publishers, announced the launch of Elements, the first online video platform (OVP) to unify editorial and revenue goals through an integrated technology stack. With an advanced video player at its core and robust content management tools, Elements was designed to drive…

Tell us about your role and the team/technology you handle at Connatix. I am the VP of Product at Connatix. My team is responsible for creating and prioritizing a roadmap for various product lines, including our Online Video Platform, experiential video formats and in-house revenue engine. How much has the Mobile Advertising landscape evolved in the last two years? There have been many advances in Mobile Advertising in the last two years. From a marketer’s standpoint, mobile video has become a much larger focus. Many…

Move Enhances the Next-Gen Video Platform’s Existing Content Solutions for Publishers with Natural Language Processing Connatix, the next-generation video platform for publishers, announced its acquisition of Israeli startup Kamidoo, an automated content enhancement platform powered by artificial intelligence. The acquisition, Connatix’s first ever, will add a dynamic and interactive layer to the company’s existing capabilities. Kamidoo’s technology leverages natural language processing to create dynamic,…

Connatix, the Next-Generation Video Platform for Publishers, Today Announced a New Partnership with Wibbitz to Increase the Selection of Quality Video Content Offered to Publishers in Connatix’s Content Marketplace Connatix, the next-generation video platform for publishers, announced a new partnership with Wibbitz to increase the selection of quality video content offered to publishers in Connatix’s Content Marketplace. Videos produced with Wibbitz’s automated creation platform will now be available to Connatix clients,…

Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to integrate with PubMatic Cloud—a solution launched in June for publishers and tech companies looking to implement and control programmatic technology—Connatix can now more readily provide programmatic buyers with increased visibility into the nature of…

Jennifer Chen To Accelerate Programmatic Channel Partnerships And Monetization  Connatix, the most advanced video syndication and monetization platform for publishers, announced the appointment of Jennifer Chen as the company’s first Chief Revenue Officer (CRO). Connatix, which has quickly emerged as the leader in video syndication, is increasing the breadth of its impact for publishers by building out more programmatic execution channels. This includes programmatic direct sponsorship packages and private marketplace deals…

Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned that the new solution will provide an end-to-end audience extension for publishers, giving them the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network. To know what the company has in store for the programmatic space, we interviewed David Kashak, Founder and CEO of Connatix.…