Connected TV campaigns

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a strategic partnership with leading customer intelligence company, Acxiom. The collaboration maximizes brands' data strategies, empowering…
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Conviva, the intelligence cloud for streaming media, and global advertising technology leader The Trade Desk, have entered a first-of-its-kind partnership to provide the streaming advertising industry the contextual content signals needed…
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Capital Will Accelerate Development and Deployment of Real Estate Advertising Platform During Booming Housing Market Audience Town, the advertising platform for real estate, moving and home, announced that it had raised $2.1m in seed…
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Expands Nielsen's Advanced TV footprint, positions Digital Ad Ratings as the leading independent CTV measurement solution Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings…
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Marketers Gain Access to TV Commercial Data to Optimize Ad Campaigns Across Devices The Trade Desk announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device…
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