OneTrust Expands OTT Capabilities to Help Publishers and Advertisers Capture and Communicate Consent
OneTrust PreferenceChoice OTT App Compliance supports OTT compliance with GDPR, CCPA, IAB TCF 2.0, and hundreds of other global privacy laws
OneTrust announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within OTT applications and Connected TV (CTV) environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more.
As companies build out their own OTT applications to meet consumer's increasing digital demand for streaming…